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The Surfing Zone
Online Marketing: Remarketing
Covers 93% of the Online Landscape
A great way to increase your company’s brand awareness and encourage visitors to complete a conversion goal on your website is an online advertising technique called remarketing, also known as retargeting. The goal is to increase your online advertisements’ conversion rate by continuously...
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Online Marketing: PPC & Display Networks
A Measureable Paid-Advertising Tool
In contrast to SEO, pay-per-click (PPC) and display networks are forms of online paid-advertising. To get a sense of the magnitude of online advertising, consider the following. Google’s two powerful advertising vehicles are Google AdWords and Google Display Network. They are the biggest factors...
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Online Marketing: SEO
The Backbone of Your Online Presence
In 2012, Google had recorded a total of 1.2 trillion searches globally. That’s an average of 3.3 billion searches per day. Imagine how Google and other search engines could benefit you and your business if your website(s) shows up on the top organic search results. Now think of the consequences...
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Why You Should Jump On Board With Web Video
Why Web Video Can Benefit Your Business
So we’ve been really excited at the agency lately about web video marketing. A number of our clients have been seeing huge success with it lately – and for good reason! Below are just a few of the reasons we love web video. Shifting away from reading. People skip the book and see the movie....
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Are You Making the Most of Facebook?
How to Really Get ROI
It’s pretty easy to see how social media is currently the best tool out there for creating brand awareness and staying top of mind with your target audiences. What many business owners are now asking is, “How does this translate into return on investment?” The truth is, you can have all of...
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Why Marketing Is Crucial to Start-Up Businesses
Why should you invest in marketing from the beginning?
When starting your business, building a solid client base in the first two years is essential. While many business owners try to save capital by doing their own marketing, it’s a much better long-term investment for your company if you hire a marketing agency. We’ve found over the years that...
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Break The Habit And Reel In The Customers
Your Marketing Strategy For The New Year
Has your marketing strategy become a habit? Old, “fail-proof” ideas for your marketing strategy may be the reason your company isn’t moving in the direction you want it to. With the New Year upon us, you may want to consider how you can make a few small changes in order to make your business...
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Integrate, Apply and Measure
Social Media Marketing Trends For 2013
Are you one of the 35 million users suffering from “Facebook Addiction Syndrome”? If so, you will be well prepared for the growth of social media marketing into 2013. We have seen many changes in the marketing world over the past year, and these changes will continue to evolve in the future....
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Building A Better Business Through Blogging
Why Blogging should be a part of your marketing strategy
If your company is still on the fence about having a blog on your website, we’ll cover some of the main ways a blog can help you build your business. Let’s start with this statistic: websites with blogs get 55% more traffic than websites without blogs! Having a blog gives your company a human...
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The Truth Behind Social Media Marketing Myths
Social Media Marketing Myths That Companies Still Believe
While many companies are still trying to understand how to do social media marketing effectively, there are some myths floating around in cyber space that we’d like to clear up. One big myth is that social media isn’t the same thing as traditional broadcasting. In fact, social media is the...
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