Overview:
More and more we are finding that a lot of Calgary based Oil and Gas service companies are looking for re-developed or re-vamped corporate identities. We think that this is the case because we are seeing our economy start to turn, and the opportunity to really showcase value propositions is now. Tuff Energy Services, a production testing and frac clean up company came to us for this exact reason.

Challenge:
Similar to the above thoughts, when Tuff Energy Services began operations, we were in the midst of a boom. For Tuff, at the time, it was more important to service their clientele than to work on their own marketing. We hear it time and time again. However, with a slow down in the economy, and now, with the economy turning, Tuff Energy Services wanted a fresh new look. Without a distinct logo (just font), and really without a distinct identity, the challenge for us would be to create a new corporate identity that would highlight the value proposition that the company had to offer.

Solution:
New Wave Media took into account the most important aspects of Tuff Energy Services. The new corporate identity follows the 3-in-1 flow back separator tank service that Tuff Energy provides. With the new identity, you can see a distinct T and E, but you can also see the #1 and the #3 (within the E). The concept equaled a very happy client.