Tara's passion and dedication to marketing and entrepreneurialism have been evident throughout her entire work history. Tara graduated from Robertson Broadcasting Academy with a Diploma in Broadcast Communications (2000). She then went on to work as an Entertainment Reporter for CJKR in Winnipeg, MB, focusing on script development and execution for television and radio media, along with event planning and marketing for the station. She continued her work history by moving to Manhattan, New York where she co-founded a small video production company which planned, developed and sold short news stories to international media outlets. In 2004, Tara took a transfer to Calgary, and accepted an executive position with a Canadian publication, planning and managing the company’s public and media relations initiatives. In 2007, she saw an opportunity and recognized that there was a gap in the market that needed to be filled. The creation of New Wave Media would provide her the chance to return to her entrepreneurial roots. For Tara, the agency is an opportunity to help clients,  and through her passion and knowledge, the agency has grown from a three-person start-up company, to a highly visible and reputable agency operating in Alberta and British Columbia. Currently, Tara acts as President for New Wave Media, working closely with all of the companies clients, overseeing the research, planning, development and execution of their marketing and communications plans. She also oversees our Public Relations, SEO PR, and Social Media departments.