New Wave Blog
Social networking isn't only for the under 40s. More than 25 percent of Americans 50 years and older stay connected using sites such as Facebook, MySpace and Twitter, according to new research.
And nearly half of older adults, aged 50 to 64, say they are savvy about the Internet.Read more
- July 30th, 2010
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When people think of branding, they often think of just a logo or business card.Read more
- July 30th, 2010
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- July 28th, 2010
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You must "brand your brand" or someone else will. Brand equity is all about consistent delivery and correlating communication, including both verbal and visual dialogue. Inconsistency is the face of ruin on a brand. If you let the public define your brand, you lose control. It’s imperative for you to drive the message and perception of your brand before it reaches the public.Read more
- July 27th, 2010
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Twitter isn’t falling short of successful small business examples. Recently, we got to learn about @HumphrySlocombe, a small ice cream shop, which smartly uses Twitter to its advantage. It has shown the world how Twitter can be turned into a powerful advertising tool if we throw in some good thinking and personal touch.Read more
- July 23rd, 2010
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Issues with the quality of printed work is a nightmare for graphic designers in the print industry. You've worked hard on your creative design for a client and you want a hardcopy to showcase how great it can be. But more often than not, the client may run off digital copies at some unknown budget printer that puts your work to shame.Read more
- July 22nd, 2010
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Many organizations are still trying to figure out the right approach to social networking before they venture in. Many more are 'half-way in' and do a 'not so good' job in consumer engagement. Here are seven reasons why you should get in.Read more
- July 22nd, 2010
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How the Old Spice Videos Are Being Made
- July 19th, 2010
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Twitter thrives on the relationship between you and your followers. And yet many small businesses struggle to gain a following and end up abandoning their profiles due to fundamental errors in the way they manage them. This often boils down to a lack of understanding of Twitter as a social channel and an inability or unwillingness to invest the time to learn.Read more
- July 15th, 2010
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In the world of print design, typography can be seen as the backbone holding a piece together and entire professions are dedicated to the sole study of type.Read more
- July 14th, 2010
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