New Wave Media

Okay, So we’re a little obsessed with Social Media...

The Surfing Zone

Public Relations Trends to Watch

In the field of communications, the area of public relations is one that has evolved significantly in the last decade. It’s advanced far beyond news releases and press conferences, extending its reach to the Internet and social media. As the industry continues to grow and evolve, here are some...

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Three tips for getting social in 2015

Being a social business in 2015 isn’t hard, but being an effective social business can be tricky. There are an abundance of tools and platforms available to help businesses engage their customers, but identifying which ones to use and determining which tools your customers are using can be...

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3 Social Media Ad Tactics For Local Businesses

Advanced tactics for using Facebook Ads and retargeting.

Social Media is quickly becoming one of the most important marketing channels for local businesses. While most business owners are familiar with traditional search and online display advertising, the question often arises, 'What social media tactics are right for my business?'. If you're a business...

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Infographic: How And Where To Find Your Customers Online.

The way we're using media today is changing. If we understand how our customers are using digital media we can make intelligent decisions on the best way to connect with them using online marketing. If we don't understand what devices and channels our customers are using to consume media we risk...

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Purple is the New Black

Branding Your Business with Colour - Part 5

If you think of a popular brand, chances are that you will be able to identify their branding colours. Right? (Ready, set: YAHOO!) Incorporating your brand colours into your logo, website, product, and packaging is the most effective way to have a large impact on the consumer’s perception of your...

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The Insider's Guide to Social Media Tools

Managing a social media account is a lot of work. Attempting to organize each and every one of your social media accounts can be complex and time-consuming. Luckily, there are plenty of tools that can sync with your social media accounts and make life a lot easier. We’ve created a comprehensive...

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Logo Design – What’s hot right now?

A look at some of the most popular design trends for 2014-15

Logo design is a critical aspect of marketing your business. Your logo is the most visible manifestation of your company within your target market. This being said, a well-designed logo is an indispensable part of any company's overall marketing efforts. Here’s a look at some of the logo design...

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Grow Your Business with Digital Ads - Part 2

In part one of this series we discussed the benefits of advertising your business online using Pay-Per-Click (PPC) advertising and Remarketing. In this post, we’ll discuss the benefits of advertising your business online using Display and Social Media Advertising. Related: Grow Your Business with...

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Do you Know the Difference Between Marketing and Sales?

The words “sales” and “marketing” are often used interchangeably – these two words are so closely intertwined that people often don’t understand the difference. Marketing (/ˈmärkədiNG/): everything that you do to reach and persuade prospects. Sales process (/sāl/...

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Grow your Business with Digital Ads - Part 1

Learn how digital advertising can help increase your reach and generate sales

In this two-part series we’ll discuss the benefits of advertising your business online. We’ll look at Pay-Per-Click (PPC) advertising, Remarketing, Display Advertising, and Social Media Advertising.

The vast reach that is offered through digital channels allows business owners and advertisers to reach more people than what was previously possible through traditional advertising. Digital advertising also allows ads to be much more targeted than traditional media, allowing you to obtain targeted traffic to your website and ensuring that your messages are seen by only the most relevant audience

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