New Wave Media

Okay, So we’re a little obsessed with Social Media...

The Surfing Zone

The effects of website design on SEO

How website usability affects search engine optimization

Your website should be designed to create the best possible experience for your visitors. Although it may not seem obvious, web design also plays a crucial role in search engine optimization (SEO) and can improve your search engine rankings. SEO isn't only for online marketers. It has now become...

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Why Google Should be in Your Target Audience

Target Audience (tar-get au-di-ence) 1. A specific group of people at which a product or the marketing message is aimed at. For any business, one of the first steps when developing a marketing plan is to identify the target audience(s) and their needs. Simple right? Targeting the right audience...

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Why are Social Networks Blue

Branding your business with colour part 2

Facebook, Twitter, LinkedIn – it’s no coincidence the top social networks use blue as their primary branding colour. According to The New Yorker, the reason is simple (at least for Facebook) - it’s because Mark Zuckerberg is red-green colorblind. Although that may be true for Facebook, we...

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Remarketing: How does it work?

Customers, much like horses, will only do what they have a mind to do – ‘you can lead a horse to water, but you can't make it drink'. However, if you keep leading the horse back to the water over and over again, he will eventually lower his head and take a sip. This is ultimately the basic...

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Earned, Owned, & Paid Media – What’s the difference?

Find out how they relate to your digital marketing strategy

The majority of businesses (big or small) have created some type of digital marketing strategy. In the digital marketing world, there exist three types of media: earned, owned, and paid. It’s crucial to understand how each type of media relates to your digital marketing strategy as all three...

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Why You Should Hire a Full-Service Marketing Agency

The benefits of hiring a professional agency for your marketing needs

So, you’ve decided to dip your toes in the water and throw your business into the digital mix? With so many different web development companies and digital marketing experts out there, how do you make the best choice for your business goals? Businesses typically feel comfortable hiring...

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The Transformation of Public Relations in the Digital World

With the increasing presence and importance of digital content, public relation (PR) agencies have noticed a considerable change in the industry. Let’s face it, public relations have changed – it’s no longer simply about creating press releases. The digital link to PR  In the digital age,...

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Branding Your Business with Colour – Is Red Right for You?

A look at consumer reactions to the colour red

Have you ever considered the importance of colour for your business? Colour is an extremely important element in branding and design. Think about it, some brands can instantly be recognized by a single colour (Red = Coca Cola). Integrating the colour of your brand into your logo, landing pages,...

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Landing Page Design 101

A landing page (LP) is the integration of creative design with a goal-focused marketing strategy in order to generate leads or obtain desired results. Your LP should be designed with the purpose of obtaining maximum conversions. In the world of marketing and advertising, a landing page can be...

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Does your Website have a Byte Size Version

How app development can benefit your business

APPetizer (app-e-ti-zer) noun 1. A byte size version of your website that fuels a craving for more information. Most businesses do not realize the wide range of benefits that can emerge from having their own mobile application. Having an app offers your business a way to increase revenue,...

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