With the emergence of the 21st century, and in an ever changing world where the new millennium was heralded by a powerful technological reform that surfaced media-saturated societies, content creation today is no longer simply about pitching stories, it’s about truthfully creating them.

How hard can creating genuine content really be? Creating genuine content that has a 'good' story can be a lot like sex. Everyone thinks they’re good at it. In today’s era especially, the advancement of technology has given some individuals the idea that their “tech capabilities” makes them a real professional in media relations. Why? I’d say it has a lot to do with the fact that the Internet provides users endless sites that allows anyone, really, to deliver stories.

So what happens to those of us who practice what was once known as “media relations”? As the below article suggests, we will become the source journalists will bank on, but what does that take?

(Article Source the Bad Pitch Blog) - In 2011 The PR World Puffs Up Its Chest...

"The media is and will continue to be a mess...forever. For starters, the landscape is no longer dominated by a bunch of white wealthy guys smoking cigars, but by that 17-year-old with a blog about electronics read by 20,000--or the stay-at-home Dad who writes eNewsletters about techniques for other stay-at-homes...

How does this affect us? For one, content now moves upstream. Anyone can affect, drive or create news now. The upshot of this We The Media paradigm is that as The New York Times shrinks to matchbook size, anyone with tech capabilities can deliver stories, unfiltered, to whoever wants them -- a sure threat to the erstwhile big guys, and one with significant implications for those of us who practice what used to be called "media relations."" Click here to continue reading...

About New Wave Media

New Wave Media is a fully integrated marketing agency located in Calgary, Alberta. We are dedicated to unleashing the possibilities of what powerful strategic marketing can do for your business. Our passionate approach to your marketing needs will ensure that you generate consistent and effective awareness that drives use of your services among target audiences. Our philosophy is to use our industry expertise, experience, unique skills, objectivity and our belief in a partnership with our clients, to produce results strategies that will persuade your customers to stand up, take notice and, most importantly, act.

Contact Us | (403) 457-0919 | info@new-wavemedia.com | www.new-wavemedia.com

• February 4th, 2011
• Add new comment
• 
• Tags: Calgary Media Relations, content creation, eNewsletter creation, marketing agency, media relations