posted by: jonathan

Fantastic little article posted by Sasha Murdali from "Little Pink Book".

Social Media is the hottest buzz these days. But things are not very much different now than they were 1,000 – much less 10-years ago. People still will want to tell other people where they are going. These days, social media can help more people get there.

1) Tell! Tell! Tell!

Between Facebook Events, Event Brite, MeetUp, MySpace, UpComing and LinkedIn to name a few, there are no shortage of social media outlets for people to RSVP at. Sure it is a hassle to oversee two, let alone all of these outlets. But if you pick the the ones that pertain the most your audience and are the largest forum for them, the rest will follow. Easy.

2) You MUST Love ME! Myself! and I!

There is a reason social media is called, well, “social media.” It’s because it is social. It is named after gatherings and events where people interacted with one another and probably sang kumbaya. Therefore, at your gatherings, especially if you utilizing social media, ENGAGE the outlets into your event. Use Poll Daddy, TwtPoll or Twitter #hashtags in a live stream to ask your attendees what THEY want. Not only will your attendees feel like they are further a part of your event, but they will probably be more inclined to attend and participate if they had the opportunity to be a interact on a whole new level. It’s not quite Star Trek, but it’s certainly cool enough. Mr. Spock would approve. If there are prizes attached to this, even better.

3) Turn the Heat Up

There is no shortage in tools out there to help turn up the heat on your event to make it a fiery success. Picking the right outlets will take you far.

Use tools like PitchEngine to create digital press releases, get a Tumblr account and microblog as you go giving people an “inside look” into what you’re doing, considering setting your phone up with a data-receive plan and having a Twitter application on it so that you can also take pictures and not only upload them to your Tumblr account but tweet them as well. Another great use of Twitter are those pesky lists no on knows what to do with. If it’s a relatively small gathering, why not make a Twitter list of the attendees. It’s fun, easy and allows everyone to be involved even to the smallest degree.

4) Show Me the Tee-Vee!

We are living in an age where everyone wants to know about everything, all day, all the time. So why not aid the voyeuristic tendencies along a little bit and propagate a tad. UStream is a great start. Stream your event live on UStream, create a photo account on FlickR and if your event rallies around something specific that warrants interviewing “important” people, interview them on BlogTalk Radio and slip it into a podcast for iTunes.

5) NOT So Yesterday

Your event has happened and you want to let all the naysayers out there know that your event rocked and it was so cool, it was not even awesomesauce. It was rad-tad-so-wicked-bad-sauce. So what do you do? If there was a presentation involved, Scribd it or upload it onto SlideShare. If you are on forums or any type of message board, post a quick note encouraging people to visit your website to see the FlickR slideshow, download the podcast, watch the UStream replay and see what was the no.1 choice people voted for.

• June 15th, 2010
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• Tags: event planning, facebook, social media, twitter, ustream