posted by: jonathan

Huge announcement Tuesday February 9th, 2010: Google unveiled its Google Buzz application. The Christian Science Monitor said Google Buzz “takes the features of Facebook and Twitter and applies the company's search and location expertise.” We'll see. Regardless, I found this article written by Drew Bervine about the new application:

This evening Google announced its newest social media service, called Google Buzz. The much talked about new system takes your Google email, address book and instant messenger and gives them social features such as those found in Twitter. On its blog post announcing the launch of GoogBig announcement Tuesday: Google unveiled its Google Buzz application. The Christian Science Monitor said Google Buzz “takes the features of Facebook and Twitter and applies the company's search and location expertise.” Google Buzz, it is described as "a way to start conversations about the things you find interesting and share updates, photos, videos and more." Reactions from watchers have been varied. Some are saying it will be the Twitter/Facebook/Foursquare/Friendfeed killer. Others say it's Google's play on reorganising the world of email. Some say it will be bridge a gap to Google Wave.

Here are five first takes from me whilst I devour the launch 'buzz' and have a play with the service myself:
 

1. Google Buzz will integrate very nicely with mobile phones and maps. So this will further impact mobile social networking and online communities on the go. This could affect events PR and marketing quickly
    
2. It will be easy to use (where many say Twitter isn't). Google Buzz has already been described as something so simple 'your mother' would use it, according to one watcher I'm following
    
3. Search engines will find content much more easily than with content on Twitter. For brands this is a reputation management issue
    
4. Your address book has always been valuable. Whatever your current email address book is, exporting it into Gmail as well will create an instant social network
    
5. There will be an 'enterprise' version of Google Buzz coming soon. This will change the way internal communications works as well (and might than also create the Yammer.com killer)
    

Article Source: Drew B'd Take on Tech PR

• February 10th, 2010
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• Tags: business owner, facebook, google buzz, marketing tips, social media, twitter