New Wave Marketing Blog

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SEO PR - The Digital Megaphone

Let’s say you’re standing in a crowd of a hundred people who are all involved and engaged in their own conversations. You know you have an important piece of information to share with some of the people in the crowd, but with all of the noise going on around you it’s going to be impossible for your audience to hear you. Now let’s say that someone hands you a megaphone. Suddenly you have a tool that you can use to talk over the other conversations, and now you’re able to share your message with people standing in the crowd who are relevant to your message.Read more


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App Development - iPhone Apps Are the New Black

The latest craze to be taking over the technology world right now is iPhone apps. Whether you can’t decide what to eat, need to check your bank balance, or can’t find your car – chances are there’s an app for that. It seems like every organization out there is trying to think of a way to turn their services into an iPhone app. It’s great that companies are looking to be integrated and want to reach out to their audiences, but is creating an iPhone app just because the company wants one necessarily a good idea?Read more


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Social Media - Want Your Customers To Know the “Real” You? Join Twitter.

Nowadays, customers are all about transparency. If you’re not being open and honest about your business, you’re subject to the scrutiny of hundreds, sometimes thousands of critical voices. People are looking to be engaged with the companies they deal with, and want to know that they are valued by large corporations. This involves developing a relationship with the customer, and allowing them to see the “real” organization, and not just the image of the organization that paid advertising can buy.Read more


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Public Relations - Good PR Resolves Problems, But Can’t Make Them Disappear

Public relations can do a lot for your company, but public relations professionals aren’t miracle workers. When an issue or crisis arises, a good PR team will be available and ready to implement tactics to mediate and hopefully resolve the issue. They are trained professionals, and know when and how an organization should apologize to the public for their actions.Read more


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Public Relations - There's no such thing as bad publicity

There's no doubt that you have heard the cliché public relations slogan, "There's no such thing as bad publicity." There is however, such a thing as wasting money, wasting time, and tarnishing your reputation.Read more


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Website Development - What's Your Website Doing For You?

Today when companies think about branding themselves properly they immediately jump to the importance of social media sites such as Facebook, Twitter and LinkedIn. Don’t get me wrong, these sites are all extremely helpful in building relationships with new clients and maintaining relationships with current clients. But these sites alone aren’t enough for your business to be successful.Read more


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Managing Your Message - Why an Integrated Marketing Agency is the Way To GO!

When starting up a new company, rebranding, looking for a light facelift, or simply looking to increase traffic, there are many alternatives on how you can achieve your goals. Some might head to a website developer to revamp their platform and site. Others might head to a different agency to help with their B2B marketing plan.Read more


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Media Training - So You Have A Media Interview?

media-training-calgaryWhen you watch interviews on TV everything usually looks relatively flawless. The speakers look well prepared and somewhat comfortable with what’s going on. But if you’ve been told that you’re going to be interviewed on TV you probably don’t feel as calm and collected as you want to look... Rest assured that there are simple ways to be prepared for these types of interviews. The keyword there is, prepared.Read more


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Online Marketing - What are you waiting for?

Reasons you -- and your company -- can’t wait, the time is NOW

1. Online content marketing is a zero-sum game.

In traditional marketing, if you wait two months to do a mass mailing, it has no specific impact to you or your prospect. With online content marketing, if you wait two months, you give your competition (who may be ahead of you today) 60 more days to optimize their site so it will be more difficult and potentially more expensive to get higher rankings.

2. Online content marketing is growing like crazy.Read more


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Social Media - Can Social Media Improve Workplace Productivity?

While some older generations may view tweeting, posting, tagging, updating, blogging and commenting on social media sites a tremendous waste of time, it's not only a contributor to business success but it also improves employees ability to multitask.Read more