New Wave Media

Okay, So we’re a little obsessed with Social Media...

The Surfing Zone

Purple is the New Black

Branding Your Business with Colour - Part 5

If you think of a popular brand, chances are that you will be able to identify their branding colours. Right? (Ready, set: YAHOO!) Incorporating your brand colours into your logo, website, product, and packaging is the most effective way to have a large impact on the consumer’s perception of your...

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The Insider's Guide to Social Media Tools

Managing a social media account is a lot of work. Attempting to organize each and every one of your social media accounts can be complex and time-consuming. Luckily, there are plenty of tools that can sync with your social media accounts and make life a lot easier. We’ve created a comprehensive...

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Logo Design – What’s hot right now?

A look at some of the most popular design trends for 2014-15

Logo design is a critical aspect of marketing your business. Your logo is the most visible manifestation of your company within your target market. This being said, a well-designed logo is an indispensable part of any company's overall marketing efforts. Here’s a look at some of the logo design...

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Grow Your Business with Digital Ads - Part 2

In part one of this series we discussed the benefits of advertising your business online using Pay-Per-Click (PPC) advertising and Remarketing. In this post, we’ll discuss the benefits of advertising your business online using Display and Social Media Advertising. Related: Grow Your Business with...

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Do you Know the Difference Between Marketing and Sales?

The words “sales” and “marketing” are often used interchangeably – these two words are so closely intertwined that people often don’t understand the difference. Marketing (/ˈmärkədiNG/): everything that you do to reach and persuade prospects. Sales process (/sāl/...

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Grow your Business with Digital Ads - Part 1

Learn how digital advertising can help increase your reach and generate sales

In this two-part series we’ll discuss the benefits of advertising your business online. We’ll look at Pay-Per-Click (PPC) advertising, Remarketing, Display Advertising, and Social Media Advertising.

The vast reach that is offered through digital channels allows business owners and advertisers to reach more people than what was previously possible through traditional advertising. Digital advertising also allows ads to be much more targeted than traditional media, allowing you to obtain targeted traffic to your website and ensuring that your messages are seen by only the most relevant audience

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Driving More Sales and Leads Online In 3 Simple Steps

In this short post we’ll discuss how to setup and create your digital marketing system and funnel so you can start capturing more business online today. How to create your marketing funnel, define your goals and turn it into an efficient marketing system that drives sales and profits for you while you sleep.

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You’ve Changed...

How the Marketing Game has Changed

Dear Marketing, You’ve changed. Let me explain... First of all, you’re open... You used to be so reserved, but now, you tell me exactly what you like or don’t like whenever you want. I feel like I know you better than I ever did before. 1 In today’s marketing world, analytics drive...

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Branding and Logo Originality

Last week, Airbnb launched their new brand identity. What happened next was (to say the least) every designer’s biggest fear. The controversy on social media surrounding the similarities between the logo design and various reproductive organs (male or female, who knows?) wasn’t...

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Part 2: How to be Successful in the Digital Marketing Environment

The first step to being successful on social media is to have a plan. Approximately 25% of small businesses don’t have a strategy in place for social media marketing (a frightful thought for fellow marketers). Not every social platform is created equally. For instance, demographics vary...

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