New Wave Media

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The Surfing Zone



Logo Design – What’s hot right now?

A look at some of the most popular design trends for 2014-15

Logo design is a critical aspect of marketing your business. Your logo is the most visible manifestation of your company within your target market. This being said, a well-designed logo is an indispensable part of any company's overall marketing efforts. Here’s a look at some of the logo design...

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Grow Your Business with Digital Ads - Part 2

In part one of this series we discussed the benefits of advertising your business online using Pay-Per-Click (PPC) advertising and Remarketing. In this post, we’ll discuss the benefits of advertising your business online using Display and Social Media Advertising. Related: Grow Your Business with...

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Do you Know the Difference Between Marketing and Sales?

The words “sales” and “marketing” are often used interchangeably – these two words are so closely intertwined that people often don’t understand the difference. Marketing (/ˈmärkədiNG/): everything that you do to reach and persuade prospects. Sales process (/sāl/...

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Grow your Business with Digital Ads - Part 1

Learn how digital advertising can help increase your reach and generate sales

In this two-part series we’ll discuss the benefits of advertising your business online. We’ll look at Pay-Per-Click (PPC) advertising, Remarketing, Display Advertising, and Social Media Advertising.

The vast reach that is offered through digital channels allows business owners and advertisers to reach more people than what was previously possible through traditional advertising. Digital advertising also allows ads to be much more targeted than traditional media, allowing you to obtain targeted traffic to your website and ensuring that your messages are seen by only the most relevant audience

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Driving More Sales and Leads Online In 3 Simple Steps

In this short post we’ll discuss how to setup and create your digital marketing system and funnel so you can start capturing more business online today. How to create your marketing funnel, define your goals and turn it into an efficient marketing system that drives sales and profits for you while you sleep.

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You’ve Changed...

How the Marketing Game has Changed

Dear Marketing, You’ve changed. Let me explain... First of all, you’re open... You used to be so reserved, but now, you tell me exactly what you like or don’t like whenever you want. I feel like I know you better than I ever did before. 1 In today’s marketing world, analytics drive...

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Branding and Logo Originality

Last week, Airbnb launched their new brand identity. What happened next was (to say the least) every designer’s biggest fear. The controversy on social media surrounding the similarities between the logo design and various reproductive organs (male or female, who knows?) wasn’t...

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Part 2: How to be Successful in the Digital Marketing Environment

The first step to being successful on social media is to have a plan. Approximately 25% of small businesses don’t have a strategy in place for social media marketing (a frightful thought for fellow marketers). Not every social platform is created equally. For instance, demographics vary...

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How To Be Successful In The Digital Marketing Environment

In today’s digital environment, having a successful marketing campaign depends on your company’s integration of numerous digital marketing tools. Every element of digital marketing is equally important to your overall campaign strategy.  Creating a seamless and consistent user experience on...

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Why Colour Matters

Branding Your Business With Colour Part 4

Yes. Colour matters. Research has established that 60% of the time, people will decide if a message or brand appeals to them based on colour alone. In order for a branding strategy to truly be effective, the critical importance of colour must be considered. The first step to choosing a colour to...

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