posted by: Tara

Thank you MarketingMag.ca for including New Wave Media in your Media News Feed.

Article Source: MarketingMag.ca - Calgary-based jewellery store Davidson and Co. has hired New Wave Media to develop a social media and online marketing campaign set to launch later this month.

After two-decades as the principal designer behind Hunter Davidson Fine Jewellery, Ian Davidson opened Davidson & Co. in downtown Calgary nearly a year ago and relied on traditional advertising like print and radio to promote it. Davidson developed his own advertising prior to hiring New Wave Media. The print and radio ads weren’t generating the return he had hoped for, he said.

Ryan Josue, senior account manager at New Wave Media, said he approached Davidson with new ways of advertising and branding the store beyond conventional advertising. “We showcased some of other client [work], especially online and social media, to give him a good understanding of what we could do alongside his other marketing,” explained Josue. The campaign will include search, Twitter, Facebook, LinkedIn and YouTube components.

“My expertise and passion is in jewellery,” said Davidson, in a release. “As a small operation, I want to focus on what I do best, and I truly believe that New Wave Media will have the time, dedication and more importantly the knowledge to run a successful marketing campaign.”

This is the fourth account New Wave Media has been awarded this month. The others include Capstone Real Estate, Planet Panels, Pure Life Environmental Solutions and CustomCare Health Insurance.

Source: MarketingMag.ca

About New Wave Media

New Wave Media is a fully integrated marketing agency located in Calgary, Alberta. We are dedicated to unleashing the possibilities of what powerful strategic marketing can do for your business. Our passionate approach to your marketing needs will ensure that you generate consistent and effective awareness that drives use of your services among target audiences. Our philosophy is to use our industry expertise, experience, unique skills, objectivity and our belief in a partnership with our clients, to produce results strategies that will persuade your customers to stand up, take notice and, most importantly, act.

Contact Us | (403) 457-0919 | info@new-wavemedia.com | www.new-wavemedia.com

• January 11th, 2011
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• Tags: calgary, marketing agency, online marketing, social media campaign