posted by: Tara

Why does your business need Marketing Communications?

1. Reminder: Serves as a simple reminder to a customer that he/she should return to the company’s website.
2. Connection: Connects with customers.
3. Community/Brand Management: Communicates one-on-one with customers and can help with community/brand management.
4. Marketing/Promotions: Draws attention and encourages customers to the business’ website.
5. Search Engine Rankings: Brings traffic to the company’s website

An article written by Martha Retallick says it best - Email marketing "is a fabulous way to build relationships with the people who are – or could become – your clients.

Now, you’re probably thinking that, in these days of text messaging and connecting via social networking sites, email has become stodgy and boring. And that no one uses it anymore. Well, it turns out that there’s quite a bit of life left in the old email dog. According to a recent Pew Research Center survey, 89% of American users send or read email. That’s the highest percentage reported in this study.

While there are still some text-only email newsletters floating around out there, most are now in the HTML format. Now, what should go in your newsletter? Since it’s a business-oriented publication, I suggest sticking to business. Tell people what you’re working on! And save the treatises on what you had for breakfast for chats with your friends and family."

To view a sample please click here...

About New Wave Media

New Wave Media is a fully integrated marketing agency located in Calgary, Alberta. We are dedicated to unleashing the possibilities of what powerful strategic marketing can do for your business. Our passionate approach to your marketing needs will ensure that you generate consistent and effective awareness that drives use of your services among target audiences. Our philosophy is to use our industry expertise, experience, unique skills, objectivity and our belief in a partnership with our clients, to produce results strategies that will persuade your customers to stand up, take notice and, most importantly, act.

Contact Us | (403) 457-0919 | info@new-wavemedia.com | www.new-wavemedia.com

• January 27th, 2011
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• Tags: calgary email newsletter service, company newsletter design, email marketing, email newsletter design, HTML email newsletter