posted by: britney

Every one of us uses email but If you don’t, then feel free to skip this blog. But for the rest of us who send emails more frequently than we do anything else, this is important. While you may glance past your own email signature, others may be looking closer. There are good email signatures that get the point across and there are bad email signatures that might hurt your professional reputation.

To have the most effective email signature for your business account, follow the 20 steps listed in the article below. Some of the main points to consider are; keep it as short as possible while still providing all of the necessary information, provide written URL’s instead of hyperlinks, reconsider the idea of using a quote, condense information into fewer lines using pipes or colons, and be careful with any HTML formatting.

(Article Source:  20 Tips for Creating an Effective Email Signature. By: Alyssa Gregory)

Email Signature Tips

1. Keep it as short as you can while providing all of the information you deem most important (four lines is the accepted standard).

2. Condense information into fewer lines by using pipes (|) or colons (::) to separate the text.

3. Remember that simple plain text is best; skip colors, special fonts and graphics.

4. Use the accepted signature delimiter (-- ) to help your signature get recognized as such by email clients.

5. Be careful with HTML formatting because it may not appear how you want it to for everyone.

6. Test your signature with as many email clients as you can, especially if you use HTML.

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About New Wave Media

New Wave Media is a fully integrated marketing agency located in Calgary, Alberta. We are dedicated to unleashing the possibilities of what powerful strategic marketing can do for your business. Our passionate approach to your marketing needs will ensure that you generate consistent and effective awareness that drives use of your services among target audiences. Our philosophy is to use our industry expertise, experience, unique skills, objectivity and our belief in a partnership with our clients, to produce results strategies that will persuade your customers to stand up, take notice and, most importantly, act.

Contact Us | (403) 457-0919 | info@new-wavemedia.com | www.new-wavemedia.com

• February 1st, 2011
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• Tags: Business Communication, calgary online marketing service, Calgary SEO, Email Communication, email signature, marketing communication