posted by: Tara

Being the social media savvy marketing agency that New Wave Media is, and with the countless clients we work with on a day-to-day basis, our team knows that every industry has its own language, or list of words and phrases, to better serve their company’s purpose, and heighten awareness—especially online. How do we know this? We do it for them. It's our job. And, being the professional, "superstar" writer that I am, I know that bigger words sound nice—but at the appropriate times people! If you want to sound smart, and sound like you have some kind of secret knowledge, that's completely fine, but take a leap of faith and take a step outside of the box when trying to think.

Enough with the business jargon and corporate buzzwords because:

a) half the time the words don't make sense, and no one gets it—now who's the idiot?

b) a number of employers and employees are indicating they are "fed up" with the made-up languages, and it's tormenting our brains

...now comes a list of words and phrases from Ragan that makes them AND New Wave Media cringe.

1) Convergence. If we hear this again, we're all going to converge on YOU. And it won't be pretty.

Just say what you mean, to wit: Messages no longer depend on one communication channel. Social media and Web 2.0 allow us to take a message and spread it through video, Twitter, Facebook and traditional print publications. Please, just say that.

2) Holistic. Ye gods, we don't know where to begin. This word is so 1990s. It makes us think of Deepak Chopra, not social media.

3) Time bond. Ok, we give up. It makes our chakras hurt to even attempt a translation.

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About New Wave Media

New Wave Media is a fully integrated marketing agency located in Calgary, Alberta. We are dedicated to unleashing the possibilities of what powerful strategic marketing can do for your business. Our passionate approach to your marketing needs will ensure that you generate consistent and effective awareness that drives use of your services among target audiences. Our philosophy is to use our industry expertise, experience, unique skills, objectivity and our belief in a partnership with our clients, to produce results strategies that will persuade your customers to stand up, take notice and, most importantly, act.

Contact Us | (403) 457-0919 | info@new-wavemedia.com | www.new-wavemedia.com

• January 28th, 2011
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• Tags: business communcations, calgary social media, how to communicate, marketing agency