New Wave Media

Okay, So we’re a little obsessed with Social Media...



The Surfing Zone


The Great Social Media ROI Equation

This day and age, many companies have decided to include social media as part of their larger marketing/advertising/PR strategy. And rightfully so; it is one of the most powerful tools we have at our disposable in our digital age. It can serve as a means to spread your message, while at the same...

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Making Your Mark in Seconds

In the fast paced world we’re living in today, time is of the essence even more than we’ve experienced in the past. We want information yesterday and we want our products now. Now when it comes to public relations, practitioners literally have just seconds to grab the attention of their...

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5 Writing Rules To Live By!

If you work in a position that relates in any way to new media, public relations, marketing, advertising or what have you, being a strong writer is a definite asset. Even those of us who make a career out of writing can benefit from going to back to basics once in awhile; these 5 “rules” are...

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June 30 is Social Media Day!

Just another indication of the influence of social media on our world, June 30 marks the second annual “Social Media Day,” as named by online news blog Mashable. This day honours and celebrates the amazing technological advancements that allow people all over the globe to connect with each...

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The Evolution of Social Media

More and more companies are now realizing that social media is not simply a trend that will pass. It has become obvious that the use of social media for businesses is something that is necessary and will only continue to grow. Now that businesses have realized the importance of social media, there...

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10 signs your company needs a brand overhaul

How do you know when it's time to take a good look at your company's brand identity and voice? How do you know if you should re-engineer the way you communicate your company's strengths against those of your competition? Use this guide: 1. You constantly apologize for your website. "We're at...

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Detailz A Spa for your Car and the National Film Board of Canada

Client: DetailzMedia: The National Film Board of CanadaCoverage: 13 Episode Mini-Series measuring the human side of the economic Canadian crisis- Zoran, Edgar and Co. Click here to watch this 13 episode series...

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Improve Employee Morale with Effective Corporate Communications

In terms of effectively running a business, everyone knows that the key to success is communication. So why then, do companies so often forget the importance of effective internal communication? Your employees are the single most important component to the running of your business. For this reason,...

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Why You Should Leave Your PR to the Professionals

There are varying opinions on nearly every topic you could imagine. Not above this rule is the importance of public relations. While some people argue that it is unnecessary or over rated there is more than enough evidence to prove that public relations adds great value to any business. In my...

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Social Media - What Is Your Twitter Bio Saying About You?

It’s a Twitter world out there. Everyone is tweeting everything! You can’t log in to twitter without seeing that someone has left their house for work or just purchased a new coat. It’s actually getting a bit ridiculous! The funny thing is, the more people tweet, the more interesting they are...

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