posted by: tara

If your business is not engaging in social networking, you are certainly behind the times. I read this interesting study this morning:

PR firm Burson-Marsteller studied the 100 largest companies in the Fortune 500 list and found that 79% of them use Twitter, Facebook, YouTube or corporate blogs to communicate with customers and other stakeholders. The firm broke its findings down by region (North America, Europe, Asia-Pacific and Latin America) and network.

Twitter (Twitter) is the most popular platform that the companies use; two-thirds of the Fortune 100 have at least one Twitter account. Actually, they have an average of 4.2 Twitter accounts. Fifty-four percent have at least one Facebook (Facebook) fan page, 50% have at least one YouTube (YouTube) channel, and 33% have at least one corporate blog. Twenty percent of the companies use all four social media platforms.

Social networks like Twitter and Facebook are mostly West-oriented; Asia-Pacific companies don’t use them as much, instead preferring corporate blogs. When they do use Twitter or Facebook, it’s usually to engage consumers in Europe and North America.

Article source: Mashable

• February 24th, 2010
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• Tags: blogging, facebook, social media, social networking, twitter, YouTube