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Strong Content Marketing Is A Smart Investment For Your Company
The power of the written word
Some companies think that content marketing is a short-term tactic that will only improve search engine rankings for a short period of time. However, when content marketing is done properly, it can be a very cost-effective long-term investment. Google does not use a secret formula for website...
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Social Media Brings Marketing Back To a Local Level
Is your business social?
In the marketing business, most of us feel successful when we’re working on a large client and a multinational campaign. However, many large corporations are now contending with scaling marketing efforts to connect with consumers on a local level. Social media marketing presents the opportunity...
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Are Ads Based On Moods and Body Language Coming Soon?
Feeling happy...buy this!
Client-specific targeted marketing is about to reach a whole new level. Currently, this type of marketing is most seen on search engines (ads appear based on search topic) and social media (ads appear based on user expressed interests). Going even further, it recently became public knowledge that...
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Do You Really Know How to Google?
Improve your search with the right keys!
Nowadays, if someone asks another individual for the answer to some burning, obscure question of theirs, the typical response is “I don’t know, Google it”. In fact, we may as well just add the term “Google” to the dictionary because it has become such a common word in the English...
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Improve Your Company Blog
Do your Blog posts spark interest?
It’s simple to start a blog section on your business website, but are you using your blogs effectively? The two main purposes of a company blog are to educate people about your business, and to increase traffic to your company’s website. You can improve your blog by starting with the physical...
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Tweeting For Your Clients
Get your Twitter followers eating out of your hand
Now more than ever, copywriters are tweeting from their clients’ Twitter accounts. If you are asked to tweet for a client, there are simple guidelines to follow. Some rules are more obvious, like using correct spelling, grammar and punctuation. Other guidelines come from both professional and...
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Facebook Infographic - Power User
In September 2011, one in every 13 people on Earth used Facebook. Now, it’s been rumoured that by August 2012 Facebook will have a cool 1 Billion users active on their social networking platform. Call us crazy, but we think that is pretty incredible. With so many people on Facebook at a given...
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Websites Are Like Tattoos
A recent survey put Calgary in the 21st spot of the most entrepreneurial cities in Canada, but judging by my circle of friends I would have put us much higher on the list. An increasing number of my friends and friends-of-friends are venturing into the world of business ownership/entrepreneurship....
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Does Size Matter? The Long and Short of Content
Effective copy for the digital marketplace
As I write this blog post, within arms reach are a desktop computer, a laptop, an iPad, a landline and my beloved iPhone. Each one is like a portal into the never-ending pool of information that is constantly available to us, thanks to things like the internet, 3G, Wi-Fi, Twitter, Google, Facebook...
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Business Jargon & Buzzwords gone Bad
Being the social media savvy marketing agency that New Wave Media is, and with the countless clients we work with on a day-to-day basis, our team knows that every industry has its own language, or list of words and phrases, to better serve their company’s purpose, and heighten...
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