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The Surfing Zone
Is Tumblr the Next Big Thing?
You may discredit it as a place where teenagers hang out and brood over their lost loves, where there is never a shortage of artsy, half-blurry black-and-whites or silly webcam pics; a land where Harry Potter is bigger than Jesus and Jersey Shore .gifs reign supreme. Take a closer look, however,...
Read Full Post »Still think Social Media is a Fad?
Social media is just a fad that will be over soon. Is this something that you’ve heard? Or maybe you’re the one making this bold statement. The fact is social media is not just a fad that people will get over. It’s an evolution of communication and has forever changed the way friends,...
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Beat Networking Awkwardness
Everyone knows that networking events are a great opportunity to meet people. The question is do you actually meet people? It can be extremely difficult to actually get a conversation going with a group of complete strangers that are reading their phone as if they just received a message explaining...
Read Full Post »The Great Social Media ROI Equation
This day and age, many companies have decided to include social media as part of their larger marketing/advertising/PR strategy. And rightfully so; it is one of the most powerful tools we have at our disposable in our digital age. It can serve as a means to spread your message, while at the same...
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Making Your Mark in Seconds
In the fast paced world we’re living in today, time is of the essence even more than we’ve experienced in the past. We want information yesterday and we want our products now. Now when it comes to public relations, practitioners literally have just seconds to grab the attention of their...
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5 Writing Rules To Live By!
If you work in a position that relates in any way to new media, public relations, marketing, advertising or what have you, being a strong writer is a definite asset. Even those of us who make a career out of writing can benefit from going to back to basics once in awhile; these 5 “rules” are...
Read Full Post »June 30 is Social Media Day!
Just another indication of the influence of social media on our world, June 30 marks the second annual “Social Media Day,” as named by online news blog Mashable. This day honours and celebrates the amazing technological advancements that allow people all over the globe to connect with each...
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The Evolution of Social Media
More and more companies are now realizing that social media is not simply a trend that will pass. It has become obvious that the use of social media for businesses is something that is necessary and will only continue to grow. Now that businesses have realized the importance of social media, there...
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10 signs your company needs a brand overhaul
How do you know when it's time to take a good look at your company's brand identity and voice? How do you know if you should re-engineer the way you communicate your company's strengths against those of your competition? Use this guide: 1. You constantly apologize for your website. "We're at...
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Detailz A Spa for your Car and the National Film Board of Canada
Client: DetailzMedia: The National Film Board of CanadaCoverage: 13 Episode Mini-Series measuring the human side of the economic Canadian crisis- Zoran, Edgar and Co. Click here to watch this 13 episode series...
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