posted by: jonathan

As your grasp for what is really being asked online about your business and its offerings, you can use any number of other free and low-cost online tools to enhance your strategy for developing and promoting content on your website.

Google Wonder Wheel: This is a great place to start to compile your initial keywords for further evaluation. It’s simple: just type in your basic search and see a number of possible keywords that Google thinks are related to the search term you entered. To see a more robust list of possible search terms that Google thinks are related to your original search query, select Related Searches in the left column.

Adwords Keyword Tool: Understanding which keyword phrases are being searched most, while also having the least amount of competition greatly enhances your ability to produce content that can satisfy those seeking answers to their questions. Finding this information can be done quickly and simply by using the Adwords Keyword Tool. You’ll want to determine which keyword terms have the highest search volume, with the most specific or “long tail” wording related to your topic.

SEOMoz Keyword Difficulty Tool: Get a more accurate idea where the competition is in organic search rather than using only the pay-per-click model as Adwords does. (Note: A subscription is required.)

Article Source: CMI 

• August 10th, 2010
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• Tags: google, keywords, marketing, online marketing, seo, seo pr