New Wave Media

Okay, So we’re a little obsessed with Social Media...

The Surfing Zone

Why Google Should be in Your Target Audience

Target Audience (tar-get au-di-ence)

1. A specific group of people at which a product or the marketing message is aimed at.

Why are Social Networks Blue

Facebook, Twitter, LinkedIn – it’s no coincidence the top social networks use blue as their primary branding colour. According to The New Yorker, the reason is simple (at least for Facebook) - it’s because Mark Zuckerberg is red-green colorblind. Although that may be true for Facebook, we believe there’s more to it than that. Since blue is the colour of communication, it’s logical that social networks would use this colour to brand themselves. 

Remarketing: How does it work?

Customers, much like horses, will only do what they have a mind to do – ‘you can lead a horse to water, but you can't make it drink'. However, if you keep leading the horse back to the water over and over again, he will eventually lower his head and take a sip. This is ultimately the basic function of remarketing.

Earned, Owned, & Paid Media – What’s the difference?

The majority of businesses (big or small) have created some type of digital marketing strategy. In the digital marketing world, there exist three types of media: earned, owned, and paid. It’s crucial to understand how each type of media relates to your digital marketing strategy as all three elements collaborate and contribute to a comprehensive digital marketing strategy.

Why You Should Hire a Full-Service Marketing Agency

So, you’ve decided to dip your toes in the water and throw your business into the digital mix? With so many different web development companies and digital marketing experts out there, how do you make the best choice for your business goals?

The Transformation of Public Relations in the Digital World

With the increasing presence and importance of digital content, public relation (PR) agencies have noticed a considerable change in the industry. Let’s face it, public relations have changed – it’s no longer simply about creating press releases.

Branding Your Business with Colour – Is Red Right for You?

Have you ever considered the importance of colour for your business? Colour is an extremely important element in branding and design. Think about it, some brands can instantly be recognized by a single colour (Red = Coca Cola). Integrating the colour of your brand into your logo, landing pages, website, packaging and more will help your business have a greater impact on the consumer. The power of colour on the consumer’s psychological response is very significant as it has the ability to change a consumer’s mood.

Landing Page Design 101

A landing page (LP) is the integration of creative design with a goal-focused marketing strategy in order to generate leads or obtain desired results. Your LP should be designed with the purpose of obtaining maximum conversions. In the world of marketing and advertising, a landing page can be described as:

Does your Website have a Byte Size Version

APPetizer (app-e-ti-zer) noun

1. A byte size version of your website that fuels a craving for more information.

Most businesses do not realize the wide range of benefits that can emerge from having their own mobile application. Having an app offers your business a way to increase revenue, visibility, and the overall customer experience. It’s no secret that today’s consumers love mobile apps; 25% of smartphone owners between ages 18-44 say they can't recall the last time their smartphone wasn't next to them.

How Search and Social Work Together

In the digital world, traffic is equivalent to gold – a rare, valuable and highly sought-after type of currency. The two main sources responsible for increasing traffic are search engines and social media platforms.  Let’s find out how they work together and what that means for your business.