New Wave Media

Okay, So we’re a little obsessed with Social Media...

The Surfing Zone

Remarketing: How does it work?

Customers, much like horses, will only do what they have a mind to do – ‘you can lead a horse to water, but you can't make it drink'. However, if you keep leading the horse back to the water over and over again, he will eventually lower his head and take a sip. This is ultimately the basic...

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Earned, Owned, & Paid Media – What’s the difference?

Find out how they relate to your digital marketing strategy

The majority of businesses (big or small) have created some type of digital marketing strategy. In the digital marketing world, there exist three types of media: earned, owned, and paid. It’s crucial to understand how each type of media relates to your digital marketing strategy as all three...

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Why You Should Hire a Full-Service Marketing Agency

The benefits of hiring a professional agency for your marketing needs

So, you’ve decided to dip your toes in the water and throw your business into the digital mix? With so many different web development companies and digital marketing experts out there, how do you make the best choice for your business goals? Businesses typically feel comfortable hiring...

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The Transformation of Public Relations in the Digital World

With the increasing presence and importance of digital content, public relation (PR) agencies have noticed a considerable change in the industry. Let’s face it, public relations have changed – it’s no longer simply about creating press releases. The digital link to PR  In the digital age,...

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Branding Your Business with Colour – Is Red Right for You?

A look at consumer reactions to the colour red

Have you ever considered the importance of colour for your business? Colour is an extremely important element in branding and design. Think about it, some brands can instantly be recognized by a single colour (Red = Coca Cola). Integrating the colour of your brand into your logo, landing pages,...

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Landing Page Design 101

A landing page (LP) is the integration of creative design with a goal-focused marketing strategy in order to generate leads or obtain desired results. Your LP should be designed with the purpose of obtaining maximum conversions. In the world of marketing and advertising, a landing page can be...

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Does your Website have a Byte Size Version

How app development can benefit your business

APPetizer (app-e-ti-zer) noun 1. A byte size version of your website that fuels a craving for more information. Most businesses do not realize the wide range of benefits that can emerge from having their own mobile application. Having an app offers your business a way to increase revenue,...

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How Search and Social Work Together

How to combine SEO and social media marketing to benefit your digital marketing strategy

In the digital world, traffic is equivalent to gold – a rare, valuable and highly sought-after type of currency. The two main sources responsible for increasing traffic are search engines and social media platforms.  Let’s find out how they work together and what that means for your...

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Give your content legs, online

How to get more links from the content you produce

Every day, there is an endless amount of content being published on the Internet. Getting lost in the crowd is easy, and getting your content into the spotlight can be tricky. The good news is that there are strategies you can implement to improve the amount of links you obtain from the fabulous...

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Website Design Trends

A look at the current trends in website design

As previously discussed in our blog: Is your website Angelina Jolie ready?, it is important for your website to be both intuitive AND good-looking. We’ve done our research, and these website design trends are hot right now. Video As video production is becoming more accessible and videos are...

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