New Wave Media

Okay, So we’re a little obsessed with Social Media...

The Surfing Zone

Branding and Logo Originality

Last week, Airbnb launched their new brand identity. What happened next was (to say the least) every designer’s biggest fear. The controversy on social media surrounding the similarities between the logo design and various reproductive organs (male or female, who knows?) wasn’t...

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Part 2: How to be Successful in the Digital Marketing Environment

The first step to being successful on social media is to have a plan. Approximately 25% of small businesses don’t have a strategy in place for social media marketing (a frightful thought for fellow marketers). Not every social platform is created equally. For instance, demographics vary...

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How To Be Successful In The Digital Marketing Environment

In today’s digital environment, having a successful marketing campaign depends on your company’s integration of numerous digital marketing tools. Every element of digital marketing is equally important to your overall campaign strategy.  Creating a seamless and consistent user experience on...

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Why Colour Matters

Branding Your Business With Colour Part 4

Yes. Colour matters. Research has established that 60% of the time, people will decide if a message or brand appeals to them based on colour alone. In order for a branding strategy to truly be effective, the critical importance of colour must be considered. The first step to choosing a colour to...

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Why Should my Business use Social Media?

How social media benefits sales, branding, and HR

More than 27.4 million Canadians  are online and 63% of Canadian social media users read Facebook posts, tweets and/or LinkedIn updates every single day. That’s a lot of people… The increase of digital integration in today’s business environment can be seen across multiple industries, as...

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The Benefits of Having an SEO Strategy

Lost. Unable to be found. Absent. Misplaced. Missing. What’s the point of having a website if no one can find it? Since the majority of web traffic (a measly 98%) is driven by the major commercial search engines – Google, Bing, and Yahoo!1, optimizing your site to appear in search engines...

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Colour, Emotions, Consumers, and your Business

Branding Your Business With Colour Part 3

Colour triggers emotional responses. Based on your own personal experience, you may have noticed that colour is often much more than a visual experience. Colour influences our mood and behavior – even if we don’t always notice it! For example, the colour yellow is naturally uplifting and...

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Which Social Networks should your Company be on?

Social media has become a necessary tool used by marketers to increase website traffic, interact with customers, and encourage readers to share their content with their own personal social networks. Social media has become an increasingly important element of business marketing. With social...

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Marketing. Leave it to the pros!

Why you should outsource your digital marketing to a professional agency

If your business is not on social media yet…it needs to be. Social media is just one of many digital marketing services that can be provided by a marketing agency. Integrating a business’ social media accounts with marketing efforts is a complex, ever-changing task that is often misunderstood...

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The effects of website design on SEO

How website usability affects search engine optimization

Your website should be designed to create the best possible experience for your visitors. Although it may not seem obvious, web design also plays a crucial role in search engine optimization (SEO) and can improve your search engine rankings. SEO isn't only for online marketers. It has now become...

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