New Wave Media

Okay, So we’re a little obsessed with Social Media...

The Surfing Zone

Why Colour Matters

Branding Your Business With Colour Part 4

Yes. Colour matters. Research has established that 60% of the time, people will decide if a message or brand appeals to them based on colour alone. In order for a branding strategy to truly be effective, the critical importance of colour must be considered. The first step to choosing a colour to...

Read Article »

Why Should my Business use Social Media?

How social media benefits sales, branding, and HR

More than 27.4 million Canadians  are online and 63% of Canadian social media users read Facebook posts, tweets and/or LinkedIn updates every single day. That’s a lot of people… The increase of digital integration in today’s business environment can be seen across multiple industries, as...

Read Article »

The Benefits of Having an SEO Strategy

Lost. Unable to be found. Absent. Misplaced. Missing. What’s the point of having a website if no one can find it? Since the majority of web traffic (a measly 98%) is driven by the major commercial search engines – Google, Bing, and Yahoo!1, optimizing your site to appear in search engines...

Read Article »

Colour, Emotions, Consumers, and your Business

Branding Your Business With Colour Part 3

Colour triggers emotional responses. Based on your own personal experience, you may have noticed that colour is often much more than a visual experience. Colour influences our mood and behavior – even if we don’t always notice it! For example, the colour yellow is naturally uplifting and...

Read Article »

Which Social Networks should your Company be on?

Social media has become a necessary tool used by marketers to increase website traffic, interact with customers, and encourage readers to share their content with their own personal social networks. Social media has become an increasingly important element of business marketing. With social...

Read Article »

Marketing. Leave it to the pros!

Why you should outsource your digital marketing to a professional agency

If your business is not on social media yet…it needs to be. Social media is just one of many digital marketing services that can be provided by a marketing agency. Integrating a business’ social media accounts with marketing efforts is a complex, ever-changing task that is often misunderstood...

Read Article »

The effects of website design on SEO

How website usability affects search engine optimization

Your website should be designed to create the best possible experience for your visitors. Although it may not seem obvious, web design also plays a crucial role in search engine optimization (SEO) and can improve your search engine rankings. SEO isn't only for online marketers. It has now become...

Read Article »

Why Google Should be in Your Target Audience

Target Audience (tar-get au-di-ence) 1. A specific group of people at which a product or the marketing message is aimed at. For any business, one of the first steps when developing a marketing plan is to identify the target audience(s) and their needs. Simple right? Targeting the right audience...

Read Article »

Why are Social Networks Blue

Branding your business with colour part 2

Facebook, Twitter, LinkedIn – it’s no coincidence the top social networks use blue as their primary branding colour. According to The New Yorker, the reason is simple (at least for Facebook) - it’s because Mark Zuckerberg is red-green colorblind. Although that may be true for Facebook, we...

Read Article »

Remarketing: How does it work?

Customers, much like horses, will only do what they have a mind to do – ‘you can lead a horse to water, but you can't make it drink'. However, if you keep leading the horse back to the water over and over again, he will eventually lower his head and take a sip. This is ultimately the basic...

Read Article »