New Wave Media

Okay, So we’re a little obsessed with Social Media...

The Surfing Zone

Meet The Press

The Inside Scoop on Media Relations

The talent has been hired, the catering is taken care of and you’ve even secured a big name speaker to give a presentation at your event. The only thing left is to generate buzz and garner publicity for your company or organization. Sounds like all it takes is a few phone calls, right? Not quite....

Read Full Post »

Google Is Making A Move Again With Google Enhanced Campaigns

Watch out people! Google changed the game yet again.

And this time it is on its humongous advertising platform – AdWords. If you’re an advertiser or a PPC advocate, chances are you already know of this news. If not, here is what’s going on. Google will be enforcing a mandatory transition from Legacy Campaigns to Enhanced Campaigns on the 22nd...

Read Full Post »

Why You Should Hire A Legit Web Developer

So everyone has a friend whose neighbour’s cousin is a website developer...

When it comes to your business, do you really want to take a chance on an amateur working out of a basement? A website development or redesign is a large undertaking that will stay with your brand for years. Here are a few reasons why you want your web developer to be the real deal. Information...

Read Full Post »

8 Steps We Rounded Up For Managing Your Brand During Stampede

It's that time of year again Calgary!

While everyone is polishing their cowboy boots and whipping up pancake batter, it’s important to make sure your brand isn’t left in the dust. The first question you may have is, “what’s the difference between a business and a brand?” While your business is the actual entity of your...

Read Full Post »

The Rise Of Mobile Marketing

Why should you jump on board with mobile technology?

In 2008, less than 1% of Internet traffic was accessed on mobile devices. Today, over 10% of global Internet traffic is mobile use. While many marketers are still trying to navigate this uncharted territory, there’s one thing we can all agree on: mobile marketing is here to stay, and this is only...

Read Full Post »

The Importance of Managing Your Brand’s Reputation Online

How is your online brand perceived?

What are people saying about your brand online? If you don’t know the answer to this question, search for your brand name on search engines, social media sites and review sites to find out. If negative comments about your brand are made online, it could be the first thing potential customers see...

Read Full Post »

5 Social Media Personas To Avoid

How does your social media presence define your brand?

With more and more businesses jumping on the social media bandwagon, it’s important to remember that there are guidelines for proper use of these platforms. Having a well thought out strategy and engaging with your target audience are two factors that will determine if your social persona sinks...

Read Full Post »

Online Marketing: Remarketing

Covers 93% of the Online Landscape

A great way to increase your company’s brand awareness and encourage visitors to complete a conversion goal on your website is an online advertising technique called remarketing, also known as retargeting. The goal is to increase your online advertisements’ conversion rate by continuously...

Read Full Post »

Online Marketing: PPC & Display Networks

A Measureable Paid-Advertising Tool

In contrast to SEO, pay-per-click (PPC) and display networks are forms of online paid-advertising. To get a sense of the magnitude of online advertising, consider the following. Google’s two powerful advertising vehicles are Google AdWords and Google Display Network. They are the biggest factors...

Read Full Post »

Online Marketing: SEO

The Backbone of Your Online Presence

In 2012, Google had recorded a total of 1.2 trillion searches globally. That’s an average of 3.3 billion searches per day. Imagine how Google and other search engines could benefit you and your business if your website(s) shows up on the top organic search results. Now think of the consequences...

Read Full Post »