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Knowledge is Power- Understanding Your Agency

We are all experts in our own field. We know the industry we are in like the back of our hand. We have learned through experiences, successes and even failures. The problem that can arise is when we don’t understand the other industries in which we are trying to work with.Read more


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Email Branding - How to Brand Your Emails For Higher Open Rates and Click Throughs

Email branding can make or break your email marketing campaign. If you have determined that you are clueless about how to use the proper Email Branding, there some simple things that you can use, to create Email branding in way that will inspire trust, and loyalty in your customers.

When used properly, Email Branding will make your life easier, and bring you more sales. Just brand your emails using the suggested steps, and your message will be successfully ingrained in your potential customers' psyche.

For the rest of this article click on the link below:Read more


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6 PR Myths Smart Marketers Must Douse

If “Mad Men” depicts the golden age of advertising, we just might be living through a similar era for public relations.

Not since the World War II propaganda machine launched today’s mega-firms has PR been more respected as a key ingredient in the marketing mix. And it’s not just press agentry, or publicity stunts.Read more


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The ice cream with an attitude: @HumphrySlocombe

Twitter isn’t falling short of successful small business examples. Recently, we got to learn about @HumphrySlocombe, a small ice cream shop, which smartly uses Twitter to its advantage. It has shown the world how Twitter can be turned into a powerful advertising tool if we throw in some good thinking and personal touch.Read more


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Has Nike gone too far? We think so.

The Masters is on right now,  and I have to admit that I have tuned in to see it. Nike came out with the below ad, timing its release with the first round of the Masters.Read more


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The world revolves around Lindsay

Lindsay Lohan is suing the financial company E-Trade, insisting that a boyfriend-stealing, "milkaholic" baby in its latest commercial -- who happens to be named Lindsay -- was modeled aftRead more


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When Stupid Rules

Eeeesh, I would venture to say that Glenn is a little upset?Read more