How do you know when it's time to take a good look at your company's brand identity and voice? How do you know if you should re-engineer the way you communicate your company's strengths against those of your competition?

Use this guide:

1. You constantly apologize for your website. "We're at company.com. You can check us out, but the site is hideous and the content is outdated."Read more

• May 25th, 2011
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• Tags: brand identification, branding, creative design, identity