News Release August 5th, 2010

Agency to execute Branding Strategies for the environmentally conscious Home Builder Read more

• August 10th, 2010
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• Tags: branding, calgary, EcoStruct Select Homes, home builder, logo design, marketing

When people think of branding, they often think of just a logo or business card.Read more

• July 30th, 2010
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• Tags: brand equity, branding, creative design, logo

You must "brand your brand" or someone else will. Brand equity is all about consistent delivery and correlating communication, including both verbal and visual dialogue. Inconsistency is the face of ruin on a brand. If you let the public define your brand, you lose control. It’s imperative for you to drive the message and perception of your brand before it reaches the public.Read more

• July 27th, 2010
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• Tags: alberta, brand, branding, calgary, communication, edmonton, marketing, social media

Everyone in the office knows that I am huge hockey fan, love playing, watching it on TV and watching it live. Of course, winning the Cup is what's it's all about for NHL players. I think this ad clearly depicts the feeling and emotions. I should mention that in my opinion, the NHL has done an amazing job with its Television ads.Read more

• June 2nd, 2010
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• Tags: branding, television advertising, viral marketing, you tube

This is a fantastic example of creative marketing by Heineken. There is no end to what creative minds can do, if given the opportunity. Read more

• April 8th, 2010
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• Tags: branding, seo, video marketing, viral marketing, you tube

I was doing some research this evening and came across this great video by Cube3 Creative Marketing out of the UK.Read more

• April 6th, 2010
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• Tags: branding, communications, integrated marketing, pr, website