Everyone knows that networking events are a great opportunity to meet people. The question is do you actually meet people? It can be extremely difficult to actually get a conversation going with a group of complete strangers that are reading their phone as if they just received a message explaining the meaning of life.Read more

• August 18th, 2011
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• Tags: business relationships, calgary networking, communication, networking

Chances are your company is already using social media, and if you aren’t yet, you are probably considering the option. Using social media to communicate has become the norm in the business world. Companies of all types and all sizes are using social media to try and communicate and interact with their audiences. This is the basic principal of social media, however, many organizations are utilizing social media without a proper understanding and awareness of what needs to be done in order to have an effective social media campaign.Read more

• December 21st, 2010
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• Tags: business, communication, Online Success, social media

Everybody knows that social media is an instant way to communicate with the largest audience possible. This is great news when you are trying to share a positive story, new deal or exciting news about your company...but what about when a crisis hits? All of a sudden 100 retweets isn’t a good thing, and your company being a trending topic on twitter is terrifying. So what do you do when a crisis hits and the rumour fire starts spreading online? Well, what you shouldn’t do is panic, delete your accounts and wait for the problem to be solved.Read more

• December 15th, 2010
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• Tags: communication, Crisis Management, social media

To get the most of services and expertise that your company’s public relations agency provides, it’s important to form a strategic alliance—having a marketing department that has no public relations is setting a business up for complete failure.

The following article outlines the importance of integrating marketing and public relations, and discusses why businesses that have marketing departments still need public relations.Read more

• October 14th, 2010
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• Tags: branding, communication, marketing, marketing campaign, media, media relations, press, press coverage, public relations