The impact that a print piece makes on a customer base stems from many things –a powerful message and engaging copy, to eye-catching imagery and unique graphics. But what about the paper it’s printed on? Do you ever find yourself judging a certain company based on the standard, basic stock they’ve used for printing, or are you ever in awe by a really cool-feeling stock or texture?Read more

• November 12th, 2010
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• Tags: brand, company, copy, paper, powerful message, printing, unique graphics