What is your logo supposed to be exactly?  Why is it messy and hard to read?  How much did you pay for that?  Not exactly the questions you want to hear as a business.Read more

• September 29th, 2011
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• Tags: alberta, branding, calgary, creative design, marketing services

How do you know when it's time to take a good look at your company's brand identity and voice? How do you know if you should re-engineer the way you communicate your company's strengths against those of your competition?

Use this guide:

1. You constantly apologize for your website. "We're at company.com. You can check us out, but the site is hideous and the content is outdated."Read more

• May 25th, 2011
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• Tags: brand identification, branding, creative design, identity

When people think of branding, they often think of just a logo or business card.Read more

• July 30th, 2010
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• Tags: brand equity, branding, creative design, logo

In the world of print design, typography can be seen as the backbone holding a piece together and entire professions are dedicated to the sole study of type.Read more

• July 14th, 2010
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• Tags: creative design, font, formatting, layout, print, typeface, typography