Crisis Management

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Social Media- Communicating Through Crisis

Everybody knows that social media is an instant way to communicate with the largest audience possible. This is great news when you are trying to share a positive story, new deal or exciting news about your company...but what about when a crisis hits? All of a sudden 100 retweets isn’t a good thing, and your company being a trending topic on twitter is terrifying. So what do you do when a crisis hits and the rumour fire starts spreading online? Well, what you shouldn’t do is panic, delete your accounts and wait for the problem to be solved.Read more