crisis pr
Many Canadians followed the saga of Tanner Bawn’s broken wheelchair yesterday in no small part because the proverbial bad guy in the picture was our oft-derided national airline, Air Canada.A recap: The 10-year-old boy, who is fighting a terminal illness, travelled to New York City Wednesday to live out one of his final wishes, but his motorized wheelchair was damaged during transit.Read more
- August 9th, 2010
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Over the past 6 months or so, we’ve been privy to 2 of the biggest PR nightmares you can imagine. At the beginning of the year, Toyota was sweating under the spotlight as malfunctioning gas pedals in their vehicles led to several serious auto crashes.Read more
- June 17th, 2010
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Call it lack of sleep, or maybe extreme disrespect for the dead, either way, BP chief executive Tony Hayward on Sunday said about the Gulf oil spill, “Nobody wants this thing over more than I do. I'd like my life back.” Oh, really? And what about the 11 men who died on the oil rig explosion that set off the massive leak?Read more
- June 3rd, 2010
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