Nowadays, customers are all about transparency. If you’re not being open and honest about your business, you’re subject to the scrutiny of hundreds, sometimes thousands of critical voices. People are looking to be engaged with the companies they deal with, and want to know that they are valued by large corporations. This involves developing a relationship with the customer, and allowing them to see the “real” organization, and not just the image of the organization that paid advertising can buy.Read more

• January 16th, 2012
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• Tags: digital communication, facebook, social media, twitter