Social networking isn't only for the under 40s. More than 25 percent of Americans 50 years and older stay connected using sites such as Facebook, MySpace and Twitter, according to new research.

And nearly half of older adults, aged 50 to 64, say they are savvy about the Internet.Read more

• July 30th, 2010
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• Tags: facebook, seo pr, social media, social networking, twitter, you tube

Many organizations are still trying to figure out the right approach to social networking before they venture in. Many more are 'half-way in' and do a 'not so good' job in consumer engagement. Here are seven reasons why you should get in.Read more

• July 22nd, 2010
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• Tags: facebook, how to, linkedIn, marketing, social media, social networking, twitter

In a first for Gallo, the company is launching its Camarena Tequila this summer with a product sampling tour fueled by Facebook and Twitter.Read more

• July 14th, 2010
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• Tags: facebook, online marketing, seo pr, social media, twitter

When an unannounced system change had customers wailing, the airline soared on Facebook and Twitter

All seemed in order for Westjet’s update of its reservation system in mid-October. Then it went live, and all hell broke loose.Read more

• June 29th, 2010
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• Tags: facebook, pr, seo pr, social media, twitter

While 78% percent of corporate respondents say their company is using social media, only 41% say they have a strategic plan in place to guide such activity, according to a new study from marketing firm Digital Brand Expressions.Read more

• June 24th, 2010
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• Tags: facebook, new marketing, seo pr, social media, twiiter

We have encountered this very question on many occasions with potential clients. This very well written piece by Nancy Bistritz outlines some potential answers...Read more

• June 22nd, 2010
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• Tags: facebook, public relations, seo pr, social media, twitter

Fantastic little article posted by Sasha Murdali from "Little Pink Book".

Social Media is the hottest buzz these days. But things are not very much different now than they were 1,000 – much less 10-years ago. People still will want to tell other people where they are going. These days, social media can help more people get there.Read more

• June 15th, 2010
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• Tags: event planning, facebook, social media, twitter, ustream

Call it lack of sleep, or maybe extreme disrespect for the dead, either way, BP chief executive Tony Hayward on Sunday said about the Gulf oil spill, “Nobody wants this thing over more than I do. I'd like my life back.” Oh, really? And what about the 11 men who died on the oil rig explosion that set off the massive leak?Read more

• June 3rd, 2010
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• Tags: crisis pr, facebook, public relations

Have you heard or uttered something like this?Read more

• May 14th, 2010
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• Tags: facebook, social media, twitter

Levi's has thoroughly stitched the Facebook brand into the fabric of its revamped Web site, while creating a social shopping channel aimed at 18- to 34-year-olds.Read more

• May 5th, 2010
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• Tags: e-commerce, facebook, seo pr, social media