Who would have known that reading an interesting article about the booming cupcake industry would correlate to social media?

Apparently it does. The following article, blogger Jen Riggle, compares the similarities between cupcakes and social media, and discusses how social media has been a major contributor in assisting the PR industry’s recovery from last year’s recession, including ways to “satisfy your social media sweet tooth”.Read more

• October 19th, 2010
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• Tags: facebook, information, market research, pr, social media, twitter

Eeeesh, I would venture to say that Glenn is a little upset?Read more

• February 22nd, 2010
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• Tags: advertising, advertorial, market research, media relations, public relations