Creative writing, in many ways, is considered to be any type of writing—fiction, non-fiction, poetry—and goes beyond the confines of ‘normal’, expert, journalistic, scholastic and technical forms of literature. For any person, creative writing can be one of the best ways to express an emotion or feeling, which can lead them to bare an undiscovered skillset that guides them to explore the “gifts of the imagination”.Read more

• January 21st, 2011
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• Tags: blog, calgary copywriting service, creative writing, marketing, publishing, writers block, writing for adaptation, writing process

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• November 29th, 2010
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• Tags: business communications, copywriting, marketing, sales

If you only had ten seconds to pitch your product, service or company what would you say? Would you need more time? What if you only had 140 characters to give the same pitch? Understanding the importance of creating appropriate social media friendly pitches can improve the effectiveness of your social media campaign.Read more

• November 12th, 2010
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• Tags: marketing, PR Pitches, social media, twitter

Why email marketing? Well for those of you who are wondering what all the fuss is about, we have not only found that email marketing works and the money follows the results, but email marketing also supports database integration, segmentation and a number of varying tricks and solutions that will improve the targeting of outgoing messages.Read more

• November 8th, 2010
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• Tags: Benefits, Email, email branding, email marketing, marketing, sales

With so much emphasis being placed on the importance of social media today companies are literally running themselves ragged trying to keep up. Social media marketing isn’t something that needs to be done in the masses nor is it something that companies must work on 24 hours a day, seven days a week.Read more

• October 27th, 2010
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• Tags: Companies, marketing, social media

SEO marketing is a common practice businesses are using to rank higher in major search engines. SEO marketing has many benefits to companies which improve their online presence. An improvement or advancement of SEO marketing is SEO PR, which is more effective than standard SEO because it adds an educational component to typical SEO. It provides the end-user with meaningful content that actually answers a question or directs them to the online resource that they were looking for, not just to the site that repeated their keywords the most.Read more

• October 26th, 2010
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• Tags: effective SEO, google, marketing, online presence, search engines, seo, SEO Marketing, seo pr

ASE Services Re-hires New Wave Media for SEO PR Marketing
New Wave Media to implement SEO PR Campaign for Environmental Safety Company

Calgary, Alberta (October 19, 2010) – It was announced today that ASE Services has re-hired New Wave Media to create and execute a customized Search Engine Optimization Public Relations (SEO PR) campaign. The implementation of the SEO PR campaign will improve ASE Services presence online, creating greater brand awareness among their target markets.Read more

• October 20th, 2010
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• Tags: agency, alberta, calgary, calgary marketing, company, marketing, online marketing, seo pr, service

To get the most of services and expertise that your company’s public relations agency provides, it’s important to form a strategic alliance—having a marketing department that has no public relations is setting a business up for complete failure.

The following article outlines the importance of integrating marketing and public relations, and discusses why businesses that have marketing departments still need public relations.Read more

• October 14th, 2010
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• Tags: branding, communication, marketing, marketing campaign, media, media relations, press, press coverage, public relations

Recently, a number of online blogs have been discussing the role of PR firms within inbound marketing and social media. It is quite evident that in the world of integrated marketing, the lines dividing advertising, communications and public relations have become close to absent.

The following article discusses the things companies should be aware of and understand when hiring a PR agency, and highlights seven critical questions to ask when hiring a PR firm for your company.Read more

• October 13th, 2010
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• Tags: blogs, marketing, online, pr, pr agency, PR firm, public relations, seo, seo pr, social media, social networking

It’s pretty much impossible to turn a blind eye on the fact that economic times have been more than interesting, especially those with a responsibility in marketing at agencies and in-house.

A number of businesses launch company blogs only bearing in mind what the blog should do for the company, rather than what they should do for the blog. Essentially, this can create blog posts that are published at irregular intervals, and without consistent messaging. NOTE: This is what makes a blog unsuccessful in supporting overall corporate objectives.Read more

• October 12th, 2010
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• Tags: blog, external network, marketing, online marketing, pr, public relations, social web, web applications