• July 28th, 2010
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• Tags: agency, alberta, calgary, communications, englehart reed, marketing, New Wave Media, online marketing

You must "brand your brand" or someone else will. Brand equity is all about consistent delivery and correlating communication, including both verbal and visual dialogue. Inconsistency is the face of ruin on a brand. If you let the public define your brand, you lose control. It’s imperative for you to drive the message and perception of your brand before it reaches the public.Read more

• July 27th, 2010
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• Tags: alberta, brand, branding, calgary, communication, edmonton, marketing, social media

Many organizations are still trying to figure out the right approach to social networking before they venture in. Many more are 'half-way in' and do a 'not so good' job in consumer engagement. Here are seven reasons why you should get in.Read more

• July 22nd, 2010
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• Tags: facebook, how to, linkedIn, marketing, social media, social networking, twitter

Twitter thrives on the relationship between you and your followers. And yet many small businesses struggle to gain a following and end up abandoning their profiles due to fundamental errors in the way they manage them. This often boils down to a lack of understanding of Twitter as a social channel and an inability or unwillingness to invest the time to learn.Read more

• July 15th, 2010
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• Tags: how to get followers, marketing, social media, Twiter

New Wave Media was proud to attend the Decidedly Jazz fundraising event "POSSESSED Funk-Galactic" held at Hotel Arts in Calgary, Alberta.Read more

• March 18th, 2010
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• Tags: alberta, calgary, charity, event, fundraising, funkgalactic, marketing, possessed, public relations

Here are five ways to use Social Media for things that you are already doing.Read more

• March 16th, 2010
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• Tags: calgary marketing, marketing, seo pr, social media, social seo

Lindsay Lohan is suing the financial company E-Trade, insisting that a boyfriend-stealing, "milkaholic" baby in its latest commercial -- who happens to be named Lindsay -- was modeled aftRead more

• March 10th, 2010
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• Tags: advertising, marketing, media, viral marketing

Social Media marketing can be a very powerful part of a strategic marketing campaign for businesses. I found this interesting article about social media and some of the myths behind it. Enjoy.Read more

• January 27th, 2010
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• Tags: advice, calgary, facebook, four square, marketing, marketing tips, social media, social networking, twitter