To get the most of services and expertise that your company’s public relations agency provides, it’s important to form a strategic alliance—having a marketing department that has no public relations is setting a business up for complete failure.

The following article outlines the importance of integrating marketing and public relations, and discusses why businesses that have marketing departments still need public relations.Read more

• October 14th, 2010
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• Tags: branding, communication, marketing, marketing campaign, media, media relations, press, press coverage, public relations

What is black and white and almost obsolete?

Give up? The newspaper.

It is no secret that as the world becomes more tech savvy, print newspapers and print newsrooms are dying out, and hard. Who would have ever thought that the newspaper would compete with, and kill itself?

Online newspapers, also known as web newspapers, have become popular worldwide and create unlimited opportunities. The following link is an article and video that outlines how to create an online newsroom that will attract and enlighten.
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• October 6th, 2010
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• Tags: facebook, google, journalist, marketing, media, newspaper, online, online newsroom, print newsroom, reporter, twitter

Lindsay Lohan is suing the financial company E-Trade, insisting that a boyfriend-stealing, "milkaholic" baby in its latest commercial -- who happens to be named Lindsay -- was modeled aftRead more

• March 10th, 2010
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• Tags: advertising, marketing, media, viral marketing