media relations
When you watch interviews on TV everything usually looks relatively flawless. The speakers look well prepared and somewhat comfortable with what’s going on. But if you’ve been told that you’re going to be interviewed on TV you probably don’t feel as calm and collected as you want to look... Rest assured that there are simple ways to be prepared for these types of interviews. The keyword there is, prepared.Read more
- October 29th, 2011
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With the emergence of the 21st century, and in an ever changing world where the new millennium was heralded by a powerful technological reform that surfaced media-saturated societies, content creation today is no longer simply about pitching stories, it’s about truthfully creating them.Read more
- February 4th, 2011
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You’ve all heard the term media relations. And if you’re reading this, it’s probably because you are interested in improving your media relationships. As a business owner, or a public relations practitioner it is often your goal to get the best media coverage for your company or client that you can. So what are you doing to build these relationships to get the coverage you so desperately need?Read more
- November 30th, 2010
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To get the most of services and expertise that your company’s public relations agency provides, it’s important to form a strategic alliance—having a marketing department that has no public relations is setting a business up for complete failure.
The following article outlines the importance of integrating marketing and public relations, and discusses why businesses that have marketing departments still need public relations.Read more
- October 14th, 2010
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If “Mad Men” depicts the golden age of advertising, we just might be living through a similar era for public relations.
Not since the World War II propaganda machine launched today’s mega-firms has PR been more respected as a key ingredient in the marketing mix. And it’s not just press agentry, or publicity stunts.Read more
- August 11th, 2010
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Tuesday mornings are the best time to send a press release, according to 215 professional communicators surveyed in our latest PR Peeps poll. The data reinforces our longstanding advice on the topic. For decades we’ve told clients that the best time to send a press release is “early in the day, early in the week.”Read more
- August 5th, 2010
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Over the past 6 months or so, we’ve been privy to 2 of the biggest PR nightmares you can imagine. At the beginning of the year, Toyota was sweating under the spotlight as malfunctioning gas pedals in their vehicles led to several serious auto crashes.Read more
- June 17th, 2010
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Not only are big firms staffing up, they’re also mining social media sites — such as Facebook, Twitter, and LinkedIn — for job candidates.Read more
- March 16th, 2010
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Eeeesh, I would venture to say that Glenn is a little upset?Read more
- February 22nd, 2010
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I hope everyone is enjoying the Olympic games? I know that all of us at New Wave Media are glued to the TV watching the finals of events and cheering on our Canadian athletes!Read more
- February 17th, 2010
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