Today when companies think about branding themselves properly they immediately jump to the importance of social media sites such as Facebook, Twitter and LinkedIn. Don’t get me wrong, these sites are all extremely helpful in building relationships with new clients and maintaining relationships with current clients. But these sites alone aren’t enough for your business to be successful.Read more

• November 16th, 2011
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• Tags: calgary website design, online marketing, social media, website design, website development

Reasons you -- and your company -- can’t wait, the time is NOW

1. Online content marketing is a zero-sum game.

In traditional marketing, if you wait two months to do a mass mailing, it has no specific impact to you or your prospect. With online content marketing, if you wait two months, you give your competition (who may be ahead of you today) 60 more days to optimize their site so it will be more difficult and potentially more expensive to get higher rankings.

2. Online content marketing is growing like crazy.Read more

• October 6th, 2011
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• Tags: agency, calgary marketing, online marketing, social media

While some older generations may view tweeting, posting, tagging, updating, blogging and commenting on social media sites a tremendous waste of time, it's not only a contributor to business success but it also improves employees ability to multitask.Read more

• September 30th, 2011
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• Tags: calgary marketing, online marketing, social media, work productivity

Social media is just a fad that will be over soon. Is this something that you’ve heard? Or maybe you’re the one making this bold statement. The fact is social media is not just a fad that people will get over. It’s an evolution of communication and has forever changed the way friends, businesses and strangers interact.Read more

• August 25th, 2011
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• Tags: calgary marketing, online marketing, social media

In the fast paced world we’re living in today, time is of the essence even more than we’ve experienced in the past. We want information yesterday and we want our products now.Read more

• July 28th, 2011
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• Tags: calgary public relations, online marketing, public relations, social media

If you haven’t been living under a rock for the last five years you know what social media is. And chances are you have even created personal social media accounts for Facebook, Twitter or LinkedIn. At a personal level, the intent or goal of these accounts varies and doesn’t really matter. However at a business level you need to determine the purpose of the accounts, and what goals you plan to achieve.Read more

• March 15th, 2011
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• Tags: full service marketing agency, online marketing, social marketing, social media

Easy is a word often paired with social media, however, having an effective social media strategy isn’t always easy. Typical strategies to keep your company on top of the social media world, such as monitoring and listening to conversations relating to your brand or industry, aren’t always all you need to succeed.Read more

• January 18th, 2011
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• Tags: calgary social media agency, customer engagement, online involvement, online marketing, social media, Social Media Strategies

Thank you MarketingMag.ca for including New Wave Media in your Media News Feed.

Article Source: MarketingMag.ca - Calgary-based jewellery store Davidson and Co. has hired New Wave Media to develop a social media and online marketing campaign set to launch later this month.Read more

• January 11th, 2011
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• Tags: calgary, marketing agency, online marketing, social media campaign

ASE Services Re-hires New Wave Media for SEO PR Marketing
New Wave Media to implement SEO PR Campaign for Environmental Safety Company

Calgary, Alberta (October 19, 2010) – It was announced today that ASE Services has re-hired New Wave Media to create and execute a customized Search Engine Optimization Public Relations (SEO PR) campaign. The implementation of the SEO PR campaign will improve ASE Services presence online, creating greater brand awareness among their target markets.Read more

• October 20th, 2010
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• Tags: agency, alberta, calgary, calgary marketing, company, marketing, online marketing, seo pr, service

It’s pretty much impossible to turn a blind eye on the fact that economic times have been more than interesting, especially those with a responsibility in marketing at agencies and in-house.

A number of businesses launch company blogs only bearing in mind what the blog should do for the company, rather than what they should do for the blog. Essentially, this can create blog posts that are published at irregular intervals, and without consistent messaging. NOTE: This is what makes a blog unsuccessful in supporting overall corporate objectives.Read more

• October 12th, 2010
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• Tags: blog, external network, marketing, online marketing, pr, public relations, social web, web applications