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Public Relations - Good PR Resolves Problems, But Can’t Make Them Disappear

Public relations can do a lot for your company, but public relations professionals aren’t miracle workers. When an issue or crisis arises, a good PR team will be available and ready to implement tactics to mediate and hopefully resolve the issue. They are trained professionals, and know when and how an organization should apologize to the public for their actions.Read more


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Public Relations - There's no such thing as bad publicity

There's no doubt that you have heard the cliché public relations slogan, "There's no such thing as bad publicity." There is however, such a thing as wasting money, wasting time, and tarnishing your reputation.Read more


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Public Relations - The Misunderstood Profession

A lot of people hear the term public relations (PR) and immediately think of Hollywood, publicists. And that’s all. While some public relations does involve dealing with celebrities and managing their publicity, most of it doesn’t.

PR is a tool that can and should be used by organizations in every industry. It not only manages relationships with clients, customers, and employees, it also ensures that accurate and quality information is provided to the media and all potential customers or clients.Read more


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Social media fuelling PR’s recovery—like cupcakes support NYC’s economy

Who would have known that reading an interesting article about the booming cupcake industry would correlate to social media?

Apparently it does. The following article, blogger Jen Riggle, compares the similarities between cupcakes and social media, and discusses how social media has been a major contributor in assisting the PR industry’s recovery from last year’s recession, including ways to “satisfy your social media sweet tooth”.Read more


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We aren't just in Kansas anymore - When to use centralized vs. localized messaging in your PR campaign

The world of PR is ever changing. As companies expand into markets around the globe, how do you know when or if your message should expand as well? Is it worth your time to drill down your message to a specific region or is it smart (cost effective) to stick to one message to disseminate to the global market? When is it better to conduct centralized vs. localized PR?

The following article written by communications consultant Diane K. Rose outlines four key components to help you decifer the best route to take when spreading your message to the global market.Read more


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Things to Know When Hiring a PR Firm

Recently, a number of online blogs have been discussing the role of PR firms within inbound marketing and social media. It is quite evident that in the world of integrated marketing, the lines dividing advertising, communications and public relations have become close to absent.

The following article discusses the things companies should be aware of and understand when hiring a PR agency, and highlights seven critical questions to ask when hiring a PR firm for your company.Read more


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Top Internet Marketing Tactics

It’s pretty much impossible to turn a blind eye on the fact that economic times have been more than interesting, especially those with a responsibility in marketing at agencies and in-house.

A number of businesses launch company blogs only bearing in mind what the blog should do for the company, rather than what they should do for the blog. Essentially, this can create blog posts that are published at irregular intervals, and without consistent messaging. NOTE: This is what makes a blog unsuccessful in supporting overall corporate objectives.Read more


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Social Media & Online PR Measurability Set To Become Key Theme of Coming 12 Months, Says Punch

The development of broadly accepted key performance indicators for the social media and online PR sector looks set to become a key theme of the coming 12 months, according to PR, search and social media agency Punch Communications.Read more


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6 PR Myths Smart Marketers Must Douse

If “Mad Men” depicts the golden age of advertising, we just might be living through a similar era for public relations.

Not since the World War II propaganda machine launched today’s mega-firms has PR been more respected as a key ingredient in the marketing mix. And it’s not just press agentry, or publicity stunts.Read more


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5 social media lessons for Air Canada

Many Canadians followed the saga of Tanner Bawn’s broken wheelchair yesterday in no small part because the proverbial bad guy in the picture was our oft-derided national airline, Air Canada.A recap: The 10-year-old boy, who is fighting a terminal illness, travelled to New York City Wednesday to live out one of his final wishes, but his motorized wheelchair was damaged during transit.Read more