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6 PR Myths Smart Marketers Must Douse

If “Mad Men” depicts the golden age of advertising, we just might be living through a similar era for public relations.

Not since the World War II propaganda machine launched today’s mega-firms has PR been more respected as a key ingredient in the marketing mix. And it’s not just press agentry, or publicity stunts.Read more


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5 social media lessons for Air Canada

Many Canadians followed the saga of Tanner Bawn’s broken wheelchair yesterday in no small part because the proverbial bad guy in the picture was our oft-derided national airline, Air Canada.A recap: The 10-year-old boy, who is fighting a terminal illness, travelled to New York City Wednesday to live out one of his final wishes, but his motorized wheelchair was damaged during transit.Read more


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Tuesday morning's are the best time to send a Press Release

Tuesday mornings are the best time to send a press release, according to 215 professional communicators surveyed in our latest PR Peeps poll. The data reinforces our longstanding advice on the topic. For decades we’ve told clients that the best time to send a press release is “early in the day, early in the week.”Read more


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How social media helped Westjet handle a torrent of complaints

When an unannounced system change had customers wailing, the airline soared on Facebook and Twitter

All seemed in order for Westjet’s update of its reservation system in mid-October. Then it went live, and all hell broke loose.Read more


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Integrated Marketing- UK Agency nails it

I was doing some research this evening and came across this great video by Cube3 Creative Marketing out of the UK.Read more


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Social media have become vital cogs in the wheels of PR, but how are clients embracing them?

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Reality show about PR firm premieres

Last night, cable network Bravo ran the first episode of “Kell on Earth,” the reality show about fashion PR maven Kelly Cutrone and her firm, People’s Revolution.Read more