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When businesses look to hire a PR agency they expect big things. This isn’t a secret. If you wanted small results you would have attempted to do it in house. The truth is that although PR agencies will make promises to meet different objectives your company has set out, they plan to do so within a reasonable timeline. Unfortunately publicity and great relationships cannot be created overnight. To get the most out of your PR agency you need to understand that time is a matter that cannot be ignored.Read more


Recently, a number of online blogs have been discussing the role of PR firms within inbound marketing and social media. It is quite evident that in the world of integrated marketing, the lines dividing advertising, communications and public relations have become close to absent.

The following article discusses the things companies should be aware of and understand when hiring a PR agency, and highlights seven critical questions to ask when hiring a PR firm for your company.Read more


I hope everyone is enjoying the Olympic games? I know that all of us at New Wave Media are glued to the TV watching the finals of events and cheering on our Canadian athletes!Read more