To get the most of services and expertise that your company’s public relations agency provides, it’s important to form a strategic alliance—having a marketing department that has no public relations is setting a business up for complete failure.

The following article outlines the importance of integrating marketing and public relations, and discusses why businesses that have marketing departments still need public relations.Read more

• October 14th, 2010
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• Tags: branding, communication, marketing, marketing campaign, media, media relations, press, press coverage, public relations