We have encountered this very question on many occasions with potential clients. This very well written piece by Nancy Bistritz outlines some potential answers...Read more

• June 22nd, 2010
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• Tags: facebook, public relations, seo pr, social media, twitter

Over the past 6 months or so, we’ve been privy to 2 of the biggest PR nightmares you can imagine. At the beginning of the year, Toyota was sweating under the spotlight as malfunctioning gas pedals in their vehicles led to several serious auto crashes.Read more

• June 17th, 2010
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• Tags: crisis pr, media relations, news releases, public relations, seo pr

Call it lack of sleep, or maybe extreme disrespect for the dead, either way, BP chief executive Tony Hayward on Sunday said about the Gulf oil spill, “Nobody wants this thing over more than I do. I'd like my life back.” Oh, really? And what about the 11 men who died on the oil rig explosion that set off the massive leak?Read more

• June 3rd, 2010
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• Tags: crisis pr, facebook, public relations

New Wave Media was proud to attend the Decidedly Jazz fundraising event "POSSESSED Funk-Galactic" held at Hotel Arts in Calgary, Alberta.Read more

• March 18th, 2010
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• Tags: alberta, calgary, charity, event, fundraising, funkgalactic, marketing, possessed, public relations

Fairmont Hotels & Resorts operates luxury properties in countries all over the world, from the U.S. and Canada to Asia the Middle East and Africa.Read more

• March 18th, 2010
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• Tags: facebook, public relations, social media, twitter

Not only are big firms staffing up, they’re also mining social media sites — such as Facebook, Twitter, and LinkedIn — for job candidates.Read more

• March 16th, 2010
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• Tags: facebook, linkedIn, media relations, public relations, social media, twitter

Inside look: Coke’s ‘Happiness Machine’ garners 1.5M viewsRead more

• February 24th, 2010
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• Tags: public relations, video, viral, you tube

Eeeesh, I would venture to say that Glenn is a little upset?Read more

• February 22nd, 2010
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• Tags: advertising, advertorial, market research, media relations, public relations

I hope everyone is enjoying the Olympic games? I know that all of us at New Wave Media are glued to the TV watching the finals of events and cheering on our Canadian athletes!Read more

• February 17th, 2010
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• Tags: media relations, new wave pr services, pr agency, public relations

Angela Sinickas, President of Sinickas Communications discusses how to measure Web 2.0 and how to measure the success of your Web 2.0 efforts.Read more

• February 15th, 2010
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• Tags: 2.0, communications, facebook, measurement, media relations, public relations, social media, twitter