Businesses are becoming more interactive, and are now seeing the importance of building relationships with their clients rather than simply broadcasting messages to them. This is a dramatic shift from how business was conducted even five years ago. So what is in the forecast for another year full of technological advancements? One public relations specialist has a list of ten trends he thinks will occur in 2011.Read more

• January 4th, 2011
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• Tags: Building Relationships, business, Clients, public relations, roi

On Friday, I’ll be doing a full-day seminar for the Small Business Development Center that outlines how to set-up, run and manage a social media campaign.Read more

• September 7th, 2010
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• Tags: facebook, measurement, roi, social media, twitter

Facebook’s fan page application is an effective marketing tool that can increase sales, word-of-mouth marketing and customer loyalty among a subset of customers, according to new research from Rice UnRead more

• February 23rd, 2010
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• Tags: facebook, research social media, roi, social media