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SEO marketing is a common practice businesses are using to rank higher in major search engines. SEO marketing has many benefits to companies which improve their online presence. An improvement or advancement of SEO marketing is SEO PR, which is more effective than standard SEO because it adds an educational component to typical SEO. It provides the end-user with meaningful content that actually answers a question or directs them to the online resource that they were looking for, not just to the site that repeated their keywords the most.Read more


Recently, a number of online blogs have been discussing the role of PR firms within inbound marketing and social media. It is quite evident that in the world of integrated marketing, the lines dividing advertising, communications and public relations have become close to absent.

The following article discusses the things companies should be aware of and understand when hiring a PR agency, and highlights seven critical questions to ask when hiring a PR firm for your company.Read more


Here are the 7 Best-Ever Social Media Campaigns according to Forbes:Read more


How are you measuring your social media efforts? Whether you're just getting started or have spent years fine tuning your goals and measurments for social media, you'll learn something below from industry pros Katie Paine, CEO KDPaine & Partners, and Mark Chaves, Director of Media Intelligence, Customer Intelligence Product Marketing at SAS:Read more


Google has waved its last wave in the decision to cease development of Google Wave as a standalone product. This should not come as a shock as despite the real time communication through character-by-character live typing and the drag-and-drop (both are available as open source) as well as the real time sharing of images a images and other media it was just not embraced.Read more


As your grasp for what is really being asked online about your business and its offerings, you can use any number of other free and low-cost online tools to enhance your strategy for developing and promoting content on your website.Read more


Firstly: Google’s Local Business Centre is now called Google Places. Here’s something all SMEs should know… Google Places is a fantastic opportunity to present your business in the organic sections of a SERP. You may already have noticed when making your own searches that more and more local business results are appearing in search engine results pages (SERPS).&nbspRead more


You Tube  is an often overlooked tool for business, not only as an engagement and marketing platform, but as an educational resource. There are YouTube channels dedicated to sound business advice, but distilling them from oceans of video junk can be a daunting task.Read more


Facebook's user base is growing at its fastest rate ever, the online social network company said on Wednesday as it rolled out features that link the company's platform more tightly with ouRead more


The Masters is on right now,  and I have to admit that I have tuned in to see it. Nike came out with the below ad, timing its release with the first round of the Masters.Read more