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SEO marketing is a common practice businesses are using to rank higher in major search engines. SEO marketing has many benefits to companies which improve their online presence. An improvement or advancement of SEO marketing is SEO PR, which is more effective than standard SEO because it adds an educational component to typical SEO. It provides the end-user with meaningful content that actually answers a question or directs them to the online resource that they were looking for, not just to the site that repeated their keywords the most.Read more


ASE Services Re-hires New Wave Media for SEO PR Marketing
New Wave Media to implement SEO PR Campaign for Environmental Safety Company

Calgary, Alberta (October 19, 2010) – It was announced today that ASE Services has re-hired New Wave Media to create and execute a customized Search Engine Optimization Public Relations (SEO PR) campaign. The implementation of the SEO PR campaign will improve ASE Services presence online, creating greater brand awareness among their target markets.Read more


Recently, a number of online blogs have been discussing the role of PR firms within inbound marketing and social media. It is quite evident that in the world of integrated marketing, the lines dividing advertising, communications and public relations have become close to absent.

The following article discusses the things companies should be aware of and understand when hiring a PR agency, and highlights seven critical questions to ask when hiring a PR firm for your company.Read more


Twitter can be daunting for the uninitiated. Especially for brands jumping into Twitter for the first time.

How do you handle jumping into the conversation without seeming like the new kid on the block?

How do you even find people to talk to?Read more


How are you measuring your social media efforts? Whether you're just getting started or have spent years fine tuning your goals and measurments for social media, you'll learn something below from industry pros Katie Paine, CEO KDPaine & Partners, and Mark Chaves, Director of Media Intelligence, Customer Intelligence Product Marketing at SAS:Read more


Google has waved its last wave in the decision to cease development of Google Wave as a standalone product. This should not come as a shock as despite the real time communication through character-by-character live typing and the drag-and-drop (both are available as open source) as well as the real time sharing of images a images and other media it was just not embraced.Read more


As your grasp for what is really being asked online about your business and its offerings, you can use any number of other free and low-cost online tools to enhance your strategy for developing and promoting content on your website.Read more


Tuesday mornings are the best time to send a press release, according to 215 professional communicators surveyed in our latest PR Peeps poll. The data reinforces our longstanding advice on the topic. For decades we’ve told clients that the best time to send a press release is “early in the day, early in the week.”Read more


LinkedIn, which recently saw its valuation jump to north of $2 billion, has made its first acquisition, buying recommendation service mSpoke for an undisclosed price.Read more