social media
Social networking isn't only for the under 40s. More than 25 percent of Americans 50 years and older stay connected using sites such as Facebook, MySpace and Twitter, according to new research.
And nearly half of older adults, aged 50 to 64, say they are savvy about the Internet.Read more
- July 30th, 2010
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You must "brand your brand" or someone else will. Brand equity is all about consistent delivery and correlating communication, including both verbal and visual dialogue. Inconsistency is the face of ruin on a brand. If you let the public define your brand, you lose control. It’s imperative for you to drive the message and perception of your brand before it reaches the public.Read more
- July 27th, 2010
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Twitter isn’t falling short of successful small business examples. Recently, we got to learn about @HumphrySlocombe, a small ice cream shop, which smartly uses Twitter to its advantage. It has shown the world how Twitter can be turned into a powerful advertising tool if we throw in some good thinking and personal touch.Read more
- July 23rd, 2010
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Many organizations are still trying to figure out the right approach to social networking before they venture in. Many more are 'half-way in' and do a 'not so good' job in consumer engagement. Here are seven reasons why you should get in.Read more
- July 22nd, 2010
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How the Old Spice Videos Are Being Made
- July 19th, 2010
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Twitter thrives on the relationship between you and your followers. And yet many small businesses struggle to gain a following and end up abandoning their profiles due to fundamental errors in the way they manage them. This often boils down to a lack of understanding of Twitter as a social channel and an inability or unwillingness to invest the time to learn.Read more
- July 15th, 2010
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In a first for Gallo, the company is launching its Camarena Tequila this summer with a product sampling tour fueled by Facebook and Twitter.Read more
- July 14th, 2010
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On the heels of women's Web preferences in yesterday's Research Brief, Lucid Marketing presents a slice of that total market by exposing Twitter preferences among those who are "hooked on Twitter." 57.9% of moms Twitter from their cell phone, iPhone, Blackberry or smartphone.Read more
- July 7th, 2010
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While most people wouldn't consider having pneumonia or a broken bone something to be kept secret, the same can't be said for mental illness.
Admitting to appendicitis or asthma can be easier than saying you suffer from depression, anxiety or other mental illnesses.Read more
- July 6th, 2010
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The Internet is king in Canada, where consumers say it is twice as important to them as any other medium. That's among the findings of the Fleishman-Hillard 2010 Digital Influence Index, released today, which measures Internet influence in seven countries.Read more
- July 5th, 2010
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