Recently, a number of online blogs have been discussing the role of PR firms within inbound marketing and social media. It is quite evident that in the world of integrated marketing, the lines dividing advertising, communications and public relations have become close to absent.

The following article discusses the things companies should be aware of and understand when hiring a PR agency, and highlights seven critical questions to ask when hiring a PR firm for your company.Read more

• October 13th, 2010
• Add new comment
• 
• Tags: blogs, marketing, online, pr, pr agency, PR firm, public relations, seo, seo pr, social media, social networking

Twitter can be daunting for the uninitiated. Especially for brands jumping into Twitter for the first time.

How do you handle jumping into the conversation without seeming like the new kid on the block?

How do you even find people to talk to?Read more

• August 24th, 2010
• Add new comment
• 
• Tags: seo pr, social media, social networking, twitter

Many Canadians followed the saga of Tanner Bawn’s broken wheelchair yesterday in no small part because the proverbial bad guy in the picture was our oft-derided national airline, Air Canada.A recap: The 10-year-old boy, who is fighting a terminal illness, travelled to New York City Wednesday to live out one of his final wishes, but his motorized wheelchair was damaged during transit.Read more

• August 9th, 2010
• Add new comment
• 
• Tags: crisis pr, pr, social media, social networking

LinkedIn, which recently saw its valuation jump to north of $2 billion, has made its first acquisition, buying recommendation service mSpoke for an undisclosed price.Read more

• August 4th, 2010
• Add new comment
• 
• Tags: linkedIn, seo pr, social media, social networking

Social networking isn't only for the under 40s. More than 25 percent of Americans 50 years and older stay connected using sites such as Facebook, MySpace and Twitter, according to new research.

And nearly half of older adults, aged 50 to 64, say they are savvy about the Internet.Read more

• July 30th, 2010
• Add new comment
• 
• Tags: facebook, seo pr, social media, social networking, twitter, you tube

Many organizations are still trying to figure out the right approach to social networking before they venture in. Many more are 'half-way in' and do a 'not so good' job in consumer engagement. Here are seven reasons why you should get in.Read more

• July 22nd, 2010
• Add new comment
• 
• Tags: facebook, how to, linkedIn, marketing, social media, social networking, twitter

Have you ever wondered, “How do I promote my Facebook fan page?” This article reveals 5 ways to use the power of Facebook to grow your fan base.Read more

• March 2nd, 2010
• Add new comment
• 
• Tags: facebook, marketing tips, social media, social networking

If your business is not engaging in social networking, you are certainly behind the times. I read this interesting study this morning:Read more

• February 24th, 2010
• Add new comment
• 
• Tags: blogging, facebook, social media, social networking, twitter, YouTube

This is fantastic advice on how to properly use Twitter as a PR tool. Love it!

 Read more

• February 9th, 2010
• Add new comment
• 
• Tags: public relations and social media, social media services, social networking, twitter, twitter tips

According to an article found in the San Francisco Chronicle "On the sixth anniversary of the day Facebook was launched from a Harvard University dorm room, co-founder Mark Zuckerberg annRead more

• February 8th, 2010
• Add new comment
• 
• Tags: facebook, seo pr, social media, social media calgary, social networking