It’s pretty much impossible to turn a blind eye on the fact that economic times have been more than interesting, especially those with a responsibility in marketing at agencies and in-house.

A number of businesses launch company blogs only bearing in mind what the blog should do for the company, rather than what they should do for the blog. Essentially, this can create blog posts that are published at irregular intervals, and without consistent messaging. NOTE: This is what makes a blog unsuccessful in supporting overall corporate objectives.Read more

• October 12th, 2010
• Add new comment
• 
• Tags: blog, external network, marketing, online marketing, pr, public relations, social web, web applications