The world of PR is ever changing. As companies expand into markets around the globe, how do you know when or if your message should expand as well? Is it worth your time to drill down your message to a specific region or is it smart (cost effective) to stick to one message to disseminate to the global market? When is it better to conduct centralized vs. localized PR?

The following article written by communications consultant Diane K. Rose outlines four key components to help you decifer the best route to take when spreading your message to the global market.Read more

• October 14th, 2010
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• Tags: four C's, globaliztion, message development, pr, public relations, tips