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Social Media - Want Your Customers To Know the “Real” You? Join Twitter.

Nowadays, customers are all about transparency. If you’re not being open and honest about your business, you’re subject to the scrutiny of hundreds, sometimes thousands of critical voices. People are looking to be engaged with the companies they deal with, and want to know that they are valued by large corporations. This involves developing a relationship with the customer, and allowing them to see the “real” organization, and not just the image of the organization that paid advertising can buy.Read more


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Use Social Media to Drive Your Success

“It‘s important for fans to be included in the victories of my life, the low times and everything that goes into getting “on track” as an aspiring professional race car driver.” – Shannon McIntoshRead more


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Six Ways to Rebrand Using Social Media

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Social Media - Shortening Your Elevator Pitch to an Escalator Pitch

If you only had ten seconds to pitch your product, service or company what would you say? Would you need more time? What if you only had 140 characters to give the same pitch? Understanding the importance of creating appropriate social media friendly pitches can improve the effectiveness of your social media campaign.Read more


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Social Media - Does Writing Still Matter?

With recent technological advantages causing a stir worldwide, and as the age of continuously developing communications tools and online social media platforms shape the way people, schools and businesses work, there have been raised concerns over the fundamentals and quality of writing today.Read more


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Media Relations - The Press Release, Dead?

Rumour has it that the press release is dead, or dying, or should die...something along those lines.

But that can’t possibly make sense. Press releases, most of the time, are distributed online. So if press releases are dead, shouldn’t the Internet be just as "dead"?Read more


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Social media fuelling PR’s recovery—like cupcakes support NYC’s economy

Who would have known that reading an interesting article about the booming cupcake industry would correlate to social media?

Apparently it does. The following article, blogger Jen Riggle, compares the similarities between cupcakes and social media, and discusses how social media has been a major contributor in assisting the PR industry’s recovery from last year’s recession, including ways to “satisfy your social media sweet tooth”.Read more


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Online Newsrooms

What is black and white and almost obsolete?

Give up? The newspaper.

It is no secret that as the world becomes more tech savvy, print newspapers and print newsrooms are dying out, and hard. Who would have ever thought that the newspaper would compete with, and kill itself?

Online newspapers, also known as web newspapers, have become popular worldwide and create unlimited opportunities. The following link is an article and video that outlines how to create an online newsroom that will attract and enlighten.
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Growing businesses advised to integrate social media into marketing campaigns

Growing businesses should consider incorporating social media into their marketing activities, it has been suggested.

Tim Gibbon, co-founder and editor of new provider the Social Media Portal, says that marketers have already begun a "huge shift" to embrace social media, particularly in the last five years.Read more


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How to Measure the Success of Your Social Media Campaign

On Friday, I’ll be doing a full-day seminar for the Small Business Development Center that outlines how to set-up, run and manage a social media campaign.Read more