Social networking isn't only for the under 40s. More than 25 percent of Americans 50 years and older stay connected using sites such as Facebook, MySpace and Twitter, according to new research.
And nearly half of older adults, aged 50 to 64, say they are savvy about the Internet.Read more
- July 30th, 2010
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Twitter isn’t falling short of successful small business examples. Recently, we got to learn about @HumphrySlocombe, a small ice cream shop, which smartly uses Twitter to its advantage. It has shown the world how Twitter can be turned into a powerful advertising tool if we throw in some good thinking and personal touch.Read more
- July 23rd, 2010
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Many organizations are still trying to figure out the right approach to social networking before they venture in. Many more are 'half-way in' and do a 'not so good' job in consumer engagement. Here are seven reasons why you should get in.Read more
- July 22nd, 2010
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In a first for Gallo, the company is launching its Camarena Tequila this summer with a product sampling tour fueled by Facebook and Twitter.Read more
- July 14th, 2010
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On the heels of women's Web preferences in yesterday's Research Brief, Lucid Marketing presents a slice of that total market by exposing Twitter preferences among those who are "hooked on Twitter." 57.9% of moms Twitter from their cell phone, iPhone, Blackberry or smartphone.Read more
- July 7th, 2010
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When an unannounced system change had customers wailing, the airline soared on Facebook and Twitter
All seemed in order for Westjet’s update of its reservation system in mid-October. Then it went live, and all hell broke loose.Read more
- June 29th, 2010
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We have encountered this very question on many occasions with potential clients. This very well written piece by Nancy Bistritz outlines some potential answers...Read more
- June 22nd, 2010
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Fantastic little article posted by Sasha Murdali from "Little Pink Book".
Social Media is the hottest buzz these days. But things are not very much different now than they were 1,000 – much less 10-years ago. People still will want to tell other people where they are going. These days, social media can help more people get there.Read more
- June 15th, 2010
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McDonald's is ramping up its social-media efforts in the U.S., naming its first director-social media, Rick Wion.Read more
- April 13th, 2010
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