A number of brands, marketers and companies will spend the majority of their time trying to come up with the perfect idea for a viral video that will get millions of views within the first couple of days.

YouTube is the world’s second-largest search engine on the Web (after Google), and holds the Internet's fourth-largest audience, streaming over a billion videos a day. Yay for YouTube! However this can cause problems, as some videos have gone lost and forgotten in the shuffle.Read more

• October 5th, 2010
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• Tags: audience, keywords, online marketing, online video, search, search engine, YouTube

Growing businesses should consider incorporating social media into their marketing activities, it has been suggested.

Tim Gibbon, co-founder and editor of new provider the Social Media Portal, says that marketers have already begun a "huge shift" to embrace social media, particularly in the last five years.Read more

• September 30th, 2010
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• Tags: businesses, facebook, google, marketers, marketing, marketing activity, marketing campaign, marketing strands, social media, twitter, YouTube

If your business is not engaging in social networking, you are certainly behind the times. I read this interesting study this morning:Read more

• February 24th, 2010
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• Tags: blogging, facebook, social media, social networking, twitter, YouTube