Social media strategy can be complex, and expertise is developed after much training and practice. It's more than just posting and sharing the odd group photo.
It requires a strong foundation and dedication to producing a lot of great content.
Use Social Media to:
- - Connect with your audience
- - Engage your customers
- - Humanize your brand
- - Syndicate messages to a large audience
- - Enhance your reputation
- - Manage risk
- - Showcase corporate culture
Each social platform has a different audience and is used for different purposes. Knowing where your audience lives online and knowing which social site is right for your business is essential.
Most importantly, social media is an awesome tool for measuring results. Use social platforms to draw parallels between online engagement and offline customer behavior.