Overview

Alta West Mortgage has been a trusted mortgage brokerage and private lender for 19 years. They work with major lenders across Canada to provide their clients with the very best borrowing opportunity.  Whether you're looking to purchase your first home, refinance an existing home, pursue that recreational property or expand your business they can help!

Challenge

Alta West Mortgage came to New Wave Media with the task of establishing a unique brand presence for their company. They wanted the brand to reflect their personal and business identities; fun, charismatic, yet can accomplish the job.

Solution

Let's all welcome Roy the dog! Everybody loves the pet as the company mascot don't they? This cute little Boston Terrier became the little man behind the Alta West Mortgage re-brand. We put him in some weird shots, with some weird props, but in the end, the little guy did his job and allowed us to do ours! We launched a new Drupal CMS Website for Alta West Mortgage and have been able to successfully use Roy in all of the marketing material created for Alta West Mortgage.